TOWARDS GREENER GATHERINGS: BRIDGING THE GAP BETWEEN AWARENESS AND ACTION IN SUSTAINABLE EVENT MANAGEMENT

Description
The events industry provides an integral service to society but fails to understand and incorporate the three pillars of sustainability. The purpose of this paper is to identify the cause of the lack of awareness and motivation from event managers

The events industry provides an integral service to society but fails to understand and incorporate the three pillars of sustainability. The purpose of this paper is to identify the cause of the lack of awareness and motivation from event managers to make their events more sustainable. Utilizing both dated and recent research papers to understand the gap of awareness, the data demonstrated that there is not a clear understanding of sustainability from a holistic perspective. The most notable issue was the focus on environmental sustainability and the lack of awareness of social and economic sustainability. This paper analyzes one specific event, the Boys & Girls Clubs of Greater Scottsdale, Celebrate Youth Gala, and dives deeper into how the event can be made more sustainable. The findings demonstrated that event managers often are unaware of the sustainable options available to them and the costs associated with them. This paper offered recommendations for event managers and started the necessary conversation to create change within the industry.
Date Created
2024-05
Agent

Barrett Thesis Defense Presentation (2).pdf

Date Created
2023-05
Agent

The Inaugural EmpoweRanch Roundup: Fundraising for Nonprofit Organizations

Description

Fundraising is a difficult yet critical function of nonprofit organizations. Special events make up a portion of fundraising strategy, and this project covers the basic components for throwing an inaugural event – one that the nonprofit organization has not done

Fundraising is a difficult yet critical function of nonprofit organizations. Special events make up a portion of fundraising strategy, and this project covers the basic components for throwing an inaugural event – one that the nonprofit organization has not done before but would like to continue to host regularly, typically annually – as it compares to my personal experience spearheading the Inaugural EmpoweRanch Roundup. When organizing any event, the first step is to define the purpose of the event by establishing a vision and goals. When establishing the purpose, consider what the funds from the event will directly pay for— the more specific you can get, the better. Donors want to see the impact they are making through their contributions, which will be clear if the purpose and projected profit allocation is communicated well. After establishing the time, date, and location, one should consider staff structure, volunteer management, organization, budgeting, print and digital marketing, social media marketing, risk management, site operations, food and beverage, accessibility, and sponsorships. Sponsorships become increasingly important depending on the budget for the event. After the execution of the event, it is important to evaluate and consider what improvements could be made if the event were to be reproduced. Evaluate if the event as a whole accomplished the purpose and goals established at the beginning of the process as well as how each component of the event and its production contributed to the purpose and goals.

Date Created
2023-05
Agent

A Comparative Study of Media Exposure as Applied to the NBA and WNBA

Description

This thesis examines the differences in how professional male and female athletes and teams are portrayed in the media. Specifically, I analyze the ways female professional athletes and teams are typically not marketed as elite and are usually portrayed as

This thesis examines the differences in how professional male and female athletes and teams are portrayed in the media. Specifically, I analyze the ways female professional athletes and teams are typically not marketed as elite and are usually portrayed as lesser than their male colleagues. Given the scholarly literature on the disparity between how male and female athletes are portrayed in sports media,, we might expect that news sources will diminish the accomplishments of female athletes through less coverage. Similarly, we might also expect that the themes covered in articles about female athletes and teams differ greatly from the themes that are covered with male athletes and teams. Through a quantitative analysis of media exposure and a qualitative analysis of radio articles from Arizona Sports 98.7FM from September of 2014, 2018, and 2020, we see that, while most news sources do write about female athletes and teams on a semi-regular basis, the themes explored do not always focus on the athletes but ten to emphasize their lives outside of the game. We are left with an understanding that female athletes and women’s professional sports teams are portrayed in a different light than male athletes and men’s professional sports teams. While female athletes are increasingly recognized in the media, men are still thought of as premier athletes while women are simply good among other women

Date Created
2021-05
Agent