For my Barrett The Honors College thesis creative project, I created a website called Destination Arizona. In short, it is a log of every “destination” I have visited in the state of Arizona. These destinations include hikes, drives, trails, mountain peaks, waterfalls, caves, lakes, arches and more. In total, the site features 182 destinations, which is a number that surprised me greatly. I was stunned to find out I had been to that many places in the state. To log all these destinations in a way that completed the project and was useful for people to potentially use, I created an Airtable that is filterable based on numerous parameters of each destination. For example, Camelback Mountain is a peak in Phoenix that is a short but hard hike at 2.5 miles round trip. It requires a car to get to as the road is paved. In the Airtable, you can search based on all of those descriptors. Another example would be the Barnhardt Trail. It is a trail located near Payson that is long in terms of mileage (13.1 round trip) and hard in terms of difficulty. The road to get there is dirt, and therefore requires an SUV, but not a truck or jeep, to get to. This is another example of how refined the search on Destination Arizona can be. Let’s say you want to go to a lake that is near Prescott. You can find all of them via The Chart. Or a cave that is out in the East Valley of Phoenix. You can find that as well. Accompanying The Chart is the The Maps tab, which is simply a visual of everything that is on The Chart. If you’re wondering where exactly something on The Chart is located in the state of Arizona, chances are it is on one of the maps. Two maps exist on The Maps tab. One is a log of everything on The Chart that is not just simply a drive. It is the top one. The second map is a log of almost every destination on The Chart that is just simply a drive, hence the blue routes you will see when clicking on it. There are a couple on the chart that are not on the second map, as Google Maps only allows for 10 layers – or in this case drives – to be shown on a given map. I tried to pick the 10 best/most important for the second map, though. Additionally, three other tabs exist on the website. One of them is the Secret Spots tab, which has six places I am not permitted to put on the chart for various reasons. I was able to show the images of them to help assist some in finding them, but it’s as much help as you will get from me. Additionally, some of the spots, one will simply not find. They are just too hidden. Another tab is the Bucket List tab. While I have 6-7 pages worth of Google Docs of places I’ve still yet to go to in the state, I was able to narrow down that list to 10 places that are very much worth sharing. If I complete anything on the Bucket List tab, it would probably be one of the best days of my life. Finally, I included the Disclaimer tab. While The Chart does its best to prepare people for what they may expect when traveling to a destination (what the drive is like, what kind of car is needed, how long and hard the hike is, etc), I wasn’t able to go into great detail on each destination. Additionally, very few of the articles posted on the website to accompany featured destinations mention what wildlife one may encounter when traveling to a destination. The Disclaimer tab gives a good summary of all of these things, but most notably the wildlife aspect. Remember, in Arizona, if you’re not in bear country, and then you’re probably in rattlesnake country, and if you’re not in rattlesnake country, then you’re probably in bear country. Don’t that let trip you, though. There are very few places in the state that are not considered rattlesnake country.

Canada Basketball Collective is a website on all things Canada Basketball and how the sport has grown in country from the National Team, all the way down the provincial system. Young athletes in country are becoming more involved and enthused about the sport than ever before. The sport is rooted in government run provincial teams, allowing athletes to represent their providences rather than AAU or modern day Academy teams. The traditional system is now unveiling a far bigger conversation of how people should define success in youth basketball. This thesis attempts to answer that question, and turn the conversation of how individuals define modern day success in youth sports.

On September 30, 2019, the Governor of California, Gavin Newsom, signed the Fair Pay to Play Act which prohibited universities from taking away an athlete’s scholarship should they choose to profit off their name, image and likeness (NIL). This was a monumental moment in college athletics as numerous lawsuits against the NCAA had been filed by former and current athletes due to the unfair nature of “amateurism.” With California getting the ball rolling and the Supreme Court pressuring the NCAA to change their outdated ways, the NCAA withdrew their rule stating that student athletes could not monetize their NIL. While this was a massive step forward in regard to compensating athletes for the time and effort they put into their sport that in turn generates revenue for the school, it also posed many questions that needed an in-depth look into including how this will affect non-revenue generating sports. This study aims to measure the student-athlete knowledge surrounding name, image, and likeness, as well as capture the athletes, coaches, and administrators' projections of the future implications of this policy. On the surface, this is a wonderful opportunity for college athletes. However, with the variability in the popularity and profitability between revenue generating and non-revenue generating sports, this does not put student-athletes on a level playing field to profit off their name, image, and likeness. With non-revenue generating sports falling vastly behind revenue generating sports, a further divide between these two segments of collegiate sports will form. Though there is an opportunity for all collegiate athletes to profit off their name, image, and likeness, the feasibility of putting these athletes on a level playing field is slim. In addition, with this new era comes a whole new set of rules for recruiting tactics and the desire to get more influential athletes. The data collected for this thesis, in conjunction with this new rule, implies that sports producing more influential athletes will be given more money as more eyes will be on the individual athletes. This will leave smaller sports behind because it will continue to create a divide between revenue generating and non-revenue generating sports. This gap will be created by increasing the publicity and recognition surrounding the revenue generating sports, while pushing less relevant sports further behind.

In 2020, a nationwide lockdown due to COVID-19 forced thousands of concert venues across the United States to close their doors to music lovers and employees alike. This project serves to examine how concert enthusiasts, music venue employees and venues in the Valley responded to the return of the live music industry.

This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.