Description
This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.
Copyright Statement
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Included in this item (2)
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Contributors
Olivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Permanent Link
Contributors
Olivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Details
Title
- Creating a Marketing Plan for a Local Small Business
Contributors
Agent
- Olivas, Angelica (Author)
- Bonilla, Luis (Thesis director)
- Bovio, Sonia (Committee member)
- Hass, Mark (Committee member)
- Barrett, The Honors College (Contributor)
- Walter Cronkite School of Journalism and Mass Comm (Contributor)
- Dean, W.P. Carey School of Business (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2021-12
Subjects
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