Fighting Back Against the Platform Giant: An Analysis of How to Protect Against Amazon’s Private Label
Description
My thesis project explored Amazon's private label and how third-party sellers can protect their products. My study aimed to find ways that third-party sellers can prevent Amazon’s private labels from entering their product space while also developing strategies that third-party sellers can implement to protect themselves from Amazon's private label brands. Ultimately finding that success on Amazon requires strategic thinking and a commitment to delivering value to customers, and third-party sellers who prioritize these goals will be well-positioned for long-term success.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2023-05
Agent
- Author (aut): Pickren, Ethan
- Thesis director: Rabinovich, Elliot
- Committee member: Davila, Eddie
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): Department of Finance