This thesis explores the strategies utilized when branding and marketing an artist. This idea was inspired by how Taylor Swift's Eras Tour has captured headlines consistently for over a year now. This thesis will discuss how aspects of Taylor Swift’s brand - her core values, fan engagement, co-creation, fear of missing out, scarcity appeal, and nostalgia - have promoted her success. The thesis will then consider what marketing and branding elements led to this phenomenon that an aspiring, or developed, artist can learn from and implement in their career.

This world promises just one thing: continuous change. As humanity has moved through time much has changed in the worlds of science, mathematics, and physics. These shifts in humanity's comprehension often arrive unexpectedly, driven by education, innovation, and experimentation. Such transformative waves resemble a series of technology shocks that are known to cause significant disruptions within an industry and the economy broadly as firms permanently change the ways they produce and distribute goods and services in response to new technologies or information. The recent flurry of innovation and interest in Artificial Intelligence leads us to believe that many industries may be experiencing such a wave of change today. The healthcare industry currently employs the most workers of any other sector in the United States (outside of the government) and is made up of an unprecedented 77% of female workers making the outcomes of changes in its labor market demands particularly important. In this paper we discuss the current state of Artificial Intelligence adoption within the clinical side of healthcare, what sub sectors and occupations are most exposed, and to what extent the FDA approved AI-enabled clinical healthcare products replace or complement those tasks of existing occupations. We also interviewed a few healthcare professionals with different levels of seniority and exposure to AI-enabled products to develop a holistic understanding of current AI adoption, employee preparation, and potential labor market implications over the short and long term. We find that AI implementation within clinical healthcare settings is young in its life cycle yet fast growing. Current use cases are mostly in the earlier stages of the patient’s care journey assisting workers in various capacities in the processes of patient testing, diagnosis, care planning, and post-treatment monitoring. The tasks associated with patient interaction and care administration do not appear to be threatened by AI automation at this point in time. Additionally, approved Artificial Intelligence products for clinical use are disproportionately concentrated in the subsectors of radiology, neurology, and cardiology. Finally, our interviews revealed a concerning lack of consideration and preparation, among healthcare workers, for the potential automation of their fundamental tasks. Going forward, we believe it wise for healthcare workers to monitor the evolution of clinical AI use cases as well as the FDA approval of AI-enabled products and prepare for potential automation by continuing to learn new skills, take on additional responsibilities, and generally inject themselves into as many stages of the patient’s healthcare journey as possible to differentiate among other workers and avoid the coming wave of mass clinical automation.

Concero Partners is committed to pioneering innovative capital solutions in emerging markets, with a strategic focus on Latin America. By leveraging a state-of-the-art online brokerage platform, Concero Partners aims to democratize access to global capital for small to mid-sized businesses in Chile and Brazil, enhancing financial transparency and fostering economic growth. At the heart of our mission is bridging the capital accessibility gap and simplifying transactions by collaborating with regional audit firms to standardize financial reporting, enhance market transparency, and make businesses more attractive to global investors. Beyond facilitating financial transactions, our broader goal is to stimulate economic growth by creating a more interconnected, efficient, and robust M&A ecosystem.

Concero Partners is committed to pioneering innovative capital solutions in emerging markets, with a strategic focus on Latin America. By leveraging a state-of-the-art online brokerage platform, Concero Partners aims to democratize access to global capital for small to mid-sized businesses in Chile and Brazil, enhancing financial transparency and fostering economic growth. At the heart of our mission is bridging the capital accessibility gap and simplifying transactions by collaborating with regional audit firms to standardize financial reporting, enhance market transparency, and make businesses more attractive to global investors. Beyond facilitating financial transactions, our broader goal is to stimulate economic growth by creating a more interconnected, efficient, and robust M&A ecosystem.

InclusiTeach is a student-created website resource aiming to enrich diversity awareness across employee bases nationwide to ultimately create a more inclusive workplace. The application is presented to employers as a time-saver in creating their own DEI efforts with an easily distributable mode of training, while everyday consumers can reap the benefits of InclusiTeach for personal development or satisfying curiosity.