Do response advertisements influence individuals’ evaluations of political candidates and vote preferences? This dissertation explores the impact of response advertisements on citizens’ expressed vote preferences and favorability towards political candidates. This project utilized an original focus group to determine citizens feelings regarding American political campaigns more generally and attitudes towards negative campaigning more specifically, including how candidates should respond when attacked. Additionally, an experiment was conducted to determine which type of response advertisements influences citizen attitudes most.

This study aims to gain a better understanding of the potential influence that perceived levels of attractiveness impose on individuals’ perceptions of male and female candidates’ competency and favorability. I utilized a quasi-experimental design that had a total of 603 respondents, all of which were current students at Arizona State University. The experimental design of the study consisted of the same pre-test, and post-test questionnaire, with a randomly assigned experimental group viewing a video regarding the halo effect, and a randomly assigned control group viewing a neutral video with no comment on attractiveness and its inherent effects. The results demonstrate insignificant findings in regard to candidate favorability and attractiveness, but one significant finding revealed itself in regard to competency. Hypothesis 6 (H6) identified an unexpected, yet statistically significant finding when concerning the ‘above average’ female candidate and respondents’ perception of her competency. This suggests that individuals may be more inclined to favorably perceive the competency of an attractive female candidate when they are aware of their implicit biases that accompany increased levels of attractiveness. This study offers insight into whether perceived level of attractiveness affects evaluations of male and female politicians.

This thesis compares and contrasts attitudes on the issue of gun control between the general population and a student sample in the United States today. Through a comparative survey analysis design, this study aims to better understand attitudes towards gun control in the United States. Due to the fact that students may believe they are at a higher risk of gun violence, and because of their increased participation in gun control activism, this thesis hypothesizes that students will be more likely to favor restrictions on gun regulation. Although both samples share similar attitudes, these results show that students held much more passionate, negative, and dissatisfied attitudes and opinions on the current gun climate in the United States, relative to the general public. However, students are less in favor than the sample of the general public in supporting gun-safety policies when in the context of school-settings.

Over the summer of 2018, I had the incredible opportunity to serve as an AmeriCorps member through the Providing Access to Court Services Program (PACS) program. It was the duty of the AmeriCorps members to provide access to justice to the community. Serving as an AmeriCorps member opened my eyes to many parts of the court system I did not know existed, and made me want to explore more ways I could help the community in Maricopa County. One of the many factions of the Maricopa County Superior Court that I had the privilege of learning more about was Drug Court. Drug Court, at the Maricopa County Superior Court in Downtown Phoenix, started in 1992 as a program designed to monitor and provide counseling for offenders in hopes to break the cycle of substance abuse and addiction. Commissioner Guyton, the Presiding Commissioner of Drug Court, came to the AmeriCorps program in the Summer of 2018 in hopes of adding a new program of life-skills workshops to be used as an alternative sanction for offenders going through Drug Court. The On Second Thought program offers life-skills workshops that aim to encourage success within the Drug Court Program at the Maricopa County Superior Court in Downtown Phoenix, and promote further success in life after graduation. The two workshops developed include the "Basic Writing " and "Resumes, Job Search, Job Interviews" workshops. This program has been a successful new part to the Drug Court program and will continue to educate and inspire each individual that walks through the door.

Examining whether or not a bias exists on individual shows on CNN, FOX News, and MSNBC by using content analysis. Each individual show following the third presidential debate was coded using content analysis, then that information was used to determine whether a bias existed on any of the shows and then whether or not a bias existed across the network as a whole.

A large amount of research examines the effect of partisan polarization on the institution of Congress, yet we know remarkably little about this political phenomenon’s precise effect on the political behavior of the American electorate. Some scholars argue that polarization is healthy for democracy because it allows political elites to send clear cues to the mass public, but other scholars postulate that polarization is bad for democracy. Decades of research on voter turnout resulted in a vast accumulation of knowledge on the subject. However, scholars must pay greater attention to data collection and measurement strategies because the prevalent technique to quantify voter turnout artificially deflates participation rates. I take two paths to uncover the effects of partisanship on the decision to vote. From the micro perspective, I utilize a variety of partisanship measures based on survey data. From the aggregate perspective, I argue that calculating voter turnout based on the voting eligible population (VEP) is a superior measurement strategy to other techniques. I adoopt a VEP measure of voter turnout for state-wide races (1994-2010). The results suggest that polarization is an important factor that increases voter turnout at both the individual and aggregate levels.

Do fact-checks influence individuals' attitudes and evaluations of political candidates and campaign messages? This dissertation examines the influence of fact-checks on citizens' evaluations of political candidates. Using an original content analysis, I determine who conducts fact-checks of candidates for political office, who is being fact-checked, and how fact-checkers rate political candidates' level of truthfulness. Additionally, I employ three experiments to evaluate the impact of fact-checks source and message cues on voters' evaluations of candidates for political office.

Voting in presidential primaries, compared to general elections, provides a challenging task for voters given the lack of party cues, the similarity of the candidates' policy positions, and the relatively low information levels. As trustworthy sources of local information, local news media in presidential primaries have a profound potential to shape voters' evaluations of candidates. I argue that the proximity of local news, its local nature, makes it a trusted and influential source of candidate information, moderated by candidates' prominence. Furthermore, variation in local news across states as a result of differences in standards of newsworthiness and organizational resources helps clarify the distinct role that local news plays in voter opinion of presidential primary candidates. Relying on an original content analysis of news coverage in 11 battleground and early primary states, and utilizing an extensive panel survey of 5,301 respondents over the course of the 2008 primary campaign, I am able to match primary voters with their local news content. I examine the influence of the quantity and tone of local news coverage on voters' evaluations of presidential candidates over the course of the primary season. The findings suggest that local news outlets provide voters with vastly different amounts and types of campaign news. I find that the amount of local news coverage influences people's willingness to evaluate presidential candidates. In addition, evaluations of low tier presidential candidates are significantly influenced by the tone of local news coverage, even after controlling for voters' ideological predispositions and local candidate activities. These findings suggest that local news coverage has a powerful effect on voters' evaluations of low tier candidates in particular, consistently shaping voters' recognition and evaluations of these candidates. The availability and bias of candidate information in presidential primaries may ultimately impact electoral outcomes in both nominating contests and general elections.