The Marketing Tactics of BTS and the Techniques Used to Globalize K-Pop Artists
Description
My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy has evolved over time. My research is in the form of a video and serves as a creative documentary analyzing their marketing strategy. The link to the creative project can be found in the appendix of the research paper.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2022-05
Agent
- Author (aut): Hinojosa, Serena
- Thesis director: Dong, Xiaodan
- Committee member: Lisjak, Monika
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): Department of Marketing