Description
My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy has evolved over time. My research is in the form of a video and serves as a creative documentary analyzing their marketing strategy. The link to the creative project can be found in the appendix of the research paper.
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Details
Title
- The Marketing Tactics of BTS and the Techniques Used to Globalize K-Pop Artists
Contributors
- Hinojosa, Serena (Author)
- Dong, Xiaodan (Thesis director)
- Lisjak, Monika (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Marketing (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2022-05
Subjects
Resource Type
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