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Description

My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy

My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy has evolved over time. My research is in the form of a video and serves as a creative documentary analyzing their marketing strategy. The link to the creative project can be found in the appendix of the research paper.

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    Details

    Title
    • The Marketing Tactics of BTS and the Techniques Used to Globalize K-Pop Artists
    Contributors
    Date Created
    2022-05
    Resource Type
  • Text
  • Machine-readable links