Full metadata
Title
The Marketing Tactics of BTS and the Techniques Used to Globalize K-Pop Artists
Description
My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy has evolved over time. My research is in the form of a video and serves as a creative documentary analyzing their marketing strategy. The link to the creative project can be found in the appendix of the research paper.
Date Created
2022-05
Contributors
- Hinojosa, Serena (Author)
- Dong, Xiaodan (Thesis director)
- Lisjak, Monika (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Marketing (Contributor)
Topical Subject
Resource Type
Copyright Statement
In Copyright
Primary Member of
Peer-reviewed
No
Open Access
No
Series
Academic Year 2021-2022
Handle
https://hdl.handle.net/2286/R.2.N.165291
System Created
- 2022-04-19 12:39:45
System Modified
- 2022-06-12 02:44:19
- 2 years 5 months ago
Additional Formats