Weintraub Presentation (Spring 2022)
- Author (aut): Weintraub, Lauren
- Co-author: Keever, Tabitha
- Thesis director: Eaton, John
- Committee member: Mokwa, Michael
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): Department of Finance
Our thesis focuses on sports medicine and specific rehabilitation techniques, specifically Cupping, Scraping/Graston, and Normatec. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. We highlighted how these are marketed, such as what they are advertised to do, while researching the health benefits and results of the techniques, and if these techniques produced the best recovery effects, and are effective, for athletes.
Our thesis focuses on sports medicine and specific rehabilitation techniques. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. The several different rehab techniques we focused on were Scraping, Cupping, and Normatec, where we will highlighted how these are marketed, such as what they are advertised to do, while researching the health benefits and results of the techniques, and if these techniques produce the best recovery effects, and are effective, for athletes.
Our thesis focuses on sports medicine and specific rehabilitation techniques. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. The several different rehab techniques we focused on were Scraping, Cupping, and Normatec, where we will highlighted how these are marketed, such as what they are advertised to do, while researching the health benefits and results of the techniques, and if these techniques produce the best recovery effects, and are effective, for athletes.