The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develop a model to further improve efficiency of the influencer marketing industry, and to help the entrepreneurs who are leading it. This model provides the framework for a strong start in the influencer marketing industry. Through informational interviews, literary research, field studies, and surveys, the model was developed through the data analysis of each of these tools, based on common themes found within each. This research was conducted from a variety of perspectives, including consumers, brands, agencies, and content creators.

The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develop a model to further improve efficiency of the influencer marketing industry, and to help the entrepreneurs who are leading it. This model provides the framework for a strong start in the influencer marketing industry. Through informational interviews, literary research, field studies, and surveys, the model was developed through the data analysis of each of these tools, based on common themes found within each. This research was conducted from a variety of perspectives, including consumers, brands, agencies, and content creators.

A study and fanzine of fandom culture, as it pertains to Korean pop (also known as K-pop music), focusing primarily on fan interactions between idols (celebrities) and fans via online messaging platforms (such as Universe and Bubble) and how it shapes parasocial relationships, which lead to positives of connection and communication intimacy and negatives of safety and monetary concerns.

A study and fanzine of fandom culture, as it pertains to Korean pop (also known as K-pop music), focusing primarily on fan interactions between idols (celebrities) and fans via online messaging platforms (such as Universe and Bubble) and how it shapes parasocial relationships, which lead to positives of connection and communication intimacy and negatives of safety and monetary concerns.

This paper explores the ways in which diasporic Chinese fans find spaces for reconnection with queer and diasporic identities in fandoms of Chinese slash fiction webnovels, otherwise known as danmei. Specifically, I examine the influence of participation in Western-based, English-speaking danmei fandom on queer and transnational home identies among queer Chinese diaspora. Given existing literature regarding the substantial influence of ethnic media in construction of diasporic identity (Shi 2005, Oh 2013) alongside literature regarding the importance of ethnic queer spaces in negotiating queer diasporic identity (Atay 2015, Tam 2017, Huang 2016), it follows that participation in danmei fandom influences transnational identity for diasporic Chinese fans. Additionally, danmei fandom has already been observed to create queer spaces for fans (Yang & Xu 2016, Martin 2012, Feng 2013). Such existing literature, however, focuses on Chinese fans based in China; I aim to examine how danmei fandom may do the same for diasporic Chinese fans outside of China. Using a grounded theory approach, this paper examines collected survey responses from queer diasporic Chinese danmei fans to reveal that danmei fandom creates a unique space that allows queer diasporic Chinese individuals to reconnect with transnational home identities, reaffirm Chinese identities alongside queer identities, and negotiate the points of conflict between the two -- impacts largely resultant from visibility of queer Chinese diaspora within danmei fandom (following the conclusions drawn from Atay 2015). In addition, I examine the underlying tensions in danmei fandom and limitations of danmei fandom as a space for consolidation of identity, as expressed by a substantial portion of survey participants. For queer diasporic Chinese danmei fans, participation in Western danmei fandom ultimately does allow for reconnection with Chinese identity and reaffirmation of Chinese and queer identities, though such experiences are not necessarily exempt from internal tensions or fandom politics.

This research highlights the experiences of mothers diagnosed with preeclampsia and HELLP syndrome through qualitative data analysis of social media comments. I collected 300 comments from the Instagram accounts @preeclampsia.foundation and @HELLPsyndrome. The two overarching themes found were: (1) Experiences with maternal healthcare and (2) Virtual Healing Spaces. These Instagram accounts represented unique communities that provide support and information that cannot be found elsewhere. These findings address gaps in the literature on maternal experience with preeclampsia and HELLP syndrome and identify directions for further research. The conclusions drawn add to current research that points to the need for reform in maternal healthcare.