164859-Thumbnail Image.png
Description

The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That

The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develop a model to further improve efficiency of the influencer marketing industry, and to help the entrepreneurs who are leading it. This model provides the framework for a strong start in the influencer marketing industry. Through informational interviews, literary research, field studies, and surveys, the model was developed through the data analysis of each of these tools, based on common themes found within each. This research was conducted from a variety of perspectives, including consumers, brands, agencies, and content creators.

Reuse Permissions
  • 3.59 MB application/pdf

    Download restricted. Please sign in.
    Restrictions Statement

    Barrett Honors College theses and creative projects are restricted to ASU community members.

    Download count: 3

    Details

    Title
    • Furnas Final Project (Spring 2022)
    Contributors
    Date Created
    2022-05
    Resource Type
  • Text
  • Machine-readable links