Social Loafers Bakery is an international bread bakery aimed to introduce ASU students and faculty to breads that one would likely not be able to find at their local grocery store or bakery. Tempe does not have a wide array of bread specific bakeries, and as a result, opening an international bread bakery would help differentiate us from our competition. Through the Founders Lab program, we were able to gather data through several tabling events and taste-tests to help curate a lineup of breads that out target audience would be interested in. In this report, we delve into our research, key findings, and the transformative experiences that shaped our venture during the Founders Lab program.