Human trafficking is the exploitation of people for the use of labor, services or commercial sex. Trafficking varies in different regions of the world, with different vulnerabilities and risk factors that differ based on a number of factors. Thousands of people, most often minors or young adults, are trafficked throughout the United States every year and face a unique set of problems that relate to the black market of ‘sex for sale.’ Human trafficking is not an entirely ‘secret’ issue, in fact most people in the US are aware that it happens in their state and have some recollection of the magnitude of the crisis. With so much data on the topic from documentaries, news stories and nation-wide organizations spreading awareness, we wonder why this underground industry continues to spread and thrive across the country. Through private interviews, surveys, and data collection, I was able to use my field research to determine that there are numerous misconceptions about human trafficking. Inaccurate data, social media trends, Hollywood films and mass fear create a false narrative about the actual risks of trafficking that parents and children should be aware of. Rather than knowing the root causes and predispositions that make children vulnerable to trafficking, we are looking for what television or social media says to be looking for. My study uses qualitative research to gather a unique type of data to understand what traffickers are looking for so that we can collectively keep each other safe from a growing industry that thrives on ignorance and vulnerabilities. By gathering information from those working with survivors and ideas believed by parents living in the US, I am able to determine what misconceptions are most often spread and compare to true data about the crisis in the US.