This project investigates the gleam-glum effect, a well-replicated phonetic emotion association in which words with the [i] vowel-sound (as in “gleam”) are judged more emotionally positive than words with the [Ʌ] vowel-sound (as in “glum”). The effect is observed across different modalities and languages and is moderated by mouth movements relevant to word production. This research presents and tests an articulatory explanation for this association in three experiments. Experiment 1 supported the articulatory explanation by comparing recordings of 71 participants completing an emotional recall task and a word read-aloud task, showing that oral movements were more similar between positive emotional expressions and [i] articulation, and negative emotional expressions and [Ʌ] articulation. Experiment 2 partially supported the explanation with 98 YouTube recordings of natural speech. In Experiment 3, 149 participants judged emotions expressed by a speaker during [i] and [Ʌ] articulation. Contradicting the robust phonetic emotion association, participants judged more frequently that the speaker’s [Ʌ] articulatory movements were positive emotional expressions and [i] articulatory movements were negative emotional expressions. This is likely due to other visual emotional cues not related to oral movements and the order of word lists read by the speaker. Findings from the current project overall support an articulatory explanation for the gleam-glum effect, which has major implications for language and communication.