Wren_Spring_2023.pdf
- Author (aut): Wren, Connor
- Thesis director: Decaire, Paul
- Committee member: Schiller, Christoph
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): Department of Finance
My thesis process consists of a start-up business plan for a mobile car maintenance company. Mobile car maintenance is a very new branch of the traditional brick-and-mortar car maintenance industry. The business plan will feature key components such as an executive summary, market analysis, and pricing structure. Within the business plan, there will be an in-depth financial portion estimating expenses, revenues, the initial investment required, etc. to create a discounted cash flows chart for the first 5 years of the start-up. This financial analysis will illustrate the opportunity of this business model to potential investors as well as assist in formulating the company's capital structure.