This thesis project is part of the W.P. Carey Founders Lab, a collaborative entrepreneurship track that gives students the opportunity to create a start-up business based on a list of given problems or technologies. The technology selected utilized a piece of NASA technology (U.S. patent application 20200193857) that combines mixed, virtual, and augmented reality (MR, VR, and AR) with biofeedback metrics to help athletes get in the zone. The goal is to use the technology during practice so athletes can be better prepared to combat performance anxiety during high-pressure situations. The NASA patent states that if the user’s brain activity, sweat, or heartbeat indicate that they are stressed while completing the activity, the device will make it more difficult for the athlete to complete their task. ITZ’s device increases the difficulty of hitting a target with a ball by obscuring the vision with augmented reality graphics. The visual obstacles will subside if the user’s brain activity metrics indicate that they have become more calm or focused. Due to circumstances outside of the team's control, a prototype was unable to be obtained, and the idea was based on the patent and supporting documentation provided after a meeting with NASA.

This thesis project is part of the W.P. Carey Founders Lab, a collaborative entrepreneurship track that gives students the opportunity to create a start-up business based on a list of given problems or technologies. The technology selected utilized a piece of NASA technology (U.S. patent application 20200193857) that combines mixed, virtual, and augmented reality (MR, VR, and AR) with biofeedback metrics to help athletes get in the zone. The goal is to use the technology during practice so athletes can be better prepared to combat performance anxiety during high-pressure situations. The NASA patent states that if the user’s brain activity, sweat, or heartbeat indicate that they are stressed while completing the activity, the device will make it more difficult for the athlete to complete their task. ITZ’s device increases the difficulty of hitting a target with a ball by obscuring the vision with augmented reality graphics. The visual obstacles will subside if the user’s brain activity metrics indicate that they have become more calm or focused. Due to circumstances outside of the team's control, a prototype was unable to be obtained, and the idea was based on the patent and supporting documentation provided after a meeting with NASA.

It is estimated that anywhere from 30 to 60 percent of athletes experience performance anxiety (Rowland, D. L., & van Lankveld, J., 2019). Currently, there are very few solutions on the market to help athletes prevent performance anxiety besides typical cognitive-behavioral therapy solutions. ITZ Technologies is using NASA-patented technology to combat performance anxiety in elite athletes. This technology includes reading brain activity through electroencephalography and utilizing biofeedback through an engaging augmented reality game to help athletes recognize when they are “out of the zone” and help them reduce their performance anxiety. This product will be marketed to facilities that train high-level athletes to provide training services to their athletes. Surveys and interviews with athletes and those in the sports performance industry have shown favorable feedback on the device concept.