Over the past 60 years or so, audience researchers have strived to investigate the impact of structural and motivational factors on audiences’ television viewing behaviors. With the popularity of streaming services, the way people consume and discuss media content has been fundamentally transformed. However, the academic understanding of whether factors traditionally found to impact television viewing behaviors continue to do so in the streaming age remains limited. Building on both agent-based and structural theories in television audience research, this study employed a mixed-method approach that combines data collected via in-depth interviews with that from screenshots captured with a browser extension to revisit the roles of structural and motivational factors in participants’ Netflix viewing. The study’s results underscore that, even in a high-choice media environment, structural factors (e.g., audience availability, content availability and exclusivity) and traditional viewing motivations (i.e. for relaxation and enjoyment) remain critical in determining participants’ viewing practices. Specifically, the platforms and devices that people use to watch television may differ from those used in the network era, but why they watch, when they watch, and what they watch are still determined by the motivational and structural factors identified in traditional television audience research. In addition, the results showed that newer structural factors such as program scores on recommendation sites have less of an impact on participants’ viewing decisions. Habits, which are commonly overlooked in audience research, played an important role in influencing when, how, and what participants watched on Netflix. Further, despite having access to almost unlimited viewing options, many participants still tended to watch programs that they were familiar with or had watched before. The findings highlighted that, even in today’s fragmented media environment, participants’ Netflix viewing practices were repetitive and deeply embedded in the structured routines of their daily lives. The study advances television audience scholarship by providing fresh insights about the traditional and emerging factors in determining viewers’ streaming behaviors. Theoretical implications and future directions are discussed.

Modernity has become a goal for every nation in this time of a globalized and connected world. Nevertheless, in the 21st century, modernity is inherently reflexive as nations have the sources and technologies to adopt their own identity and act upon it. Global media is a mirror of their national identity and social structure. Thus, this dissertation sets the scope to explore how global news media frames national identity in the context of reflexive modernity.This study examines the ways that global online news channels frame the Saudi transition to modernization, epitomizing Saudi Vision 2030. Guided by framing theory, this study explores how global online news channels (i.e., Al Arabiya, Al Jazeera, RT, BBC, and CNN) have positioned the Saudi identity (i.e., avowal and ascription) and framed the structure of the Saudi identity (i.e., indulgence, restraint, certainty, uncertainty, thriving governance, and doomed governance). The study utilized a mixed-method content analysis of news articles (N = 584) that include paragraphs (N = 7846) from three years, April 25, 2016, to April 25, 2019. The study results indicated that global online news channels framed the Saudi cultural identity and political identity heterogeneously, but the Saudi economic identity was framed homogenously. The study’s findings revealed that the English online news channels positioned the Saudi cultural identity different from the Arabic online news channels. The Study also found that Al Jazeera-Arabic framed the Saudi national identity across all contexts differently compared to Al Arabiya-Arabic. The study also showed that uncertainty and restraint were used to frame the Saudi cultural and political identity, while human rights issues were the central theme for the framing process. The study concluded that, in reflexive modernity, global online news channels frame the national identity through three cues: Deviation (glocalization), Domination (interpretive community), and Hybridization (humanization). This study contributes to the literature on framing by providing a new measurable and replicable model—the national identity frame model. The study advances the literature on media framing by providing conceptual and operational definitions to bridge the gap between the micro and macro levels in the context of modernization and global identities.

Broadcast journalists often report on people dealing with illness or physical hardship, their difficulties and triumphs. But what happens when journalists personally experience those kinds of health-related issues? This study explores how 24 local and national on-air journalists share how they manage life with illness and hardship using personal narratives shared on their professional social media pages, detailing how the journalists navigate sharing a deeply personal experience while maintaining a professional journalistic persona. Thematic analysis found the journalists’ performed three acts when sharing personal health information in a public forum: they reported on their illness, they were transparent, and they justified their actions. Within the three themes a range of expression – from personal to professional – and influences over content were found, leading to the final overarching theme, implications and consequences on content creation. This dissertation finds a complicated struggle to maintain a professional self while acknowledging the urge to connect with others through a deeply personal experience.