Live streaming has risen to significant popularity in the recent past and largely this live streaming is a feature of existing social networks like Facebook, Instagram, and Snapchat. However, there does exist at least one social network entirely devoted to live streaming, and specifically the live streaming of video games, Twitch. This social network is unique for a number of reasons, not least because of its hyper-focus on live content and this uniqueness has challenges for social media researchers.

Despite this uniqueness, almost no scientific work has been performed on this public social network. Thus, it is unclear what user interaction features present on other social networks exist on Twitch. Investigating the interactions between users and identifying which, if any, of the common user behaviors on social network exist on Twitch is an important step in understanding how Twitch fits in to the social media ecosystem. For example, there are users that have large followings on Twitch and amass a large number of viewers, but do those users exert influence over the behavior of other user the way that popular users on Twitter do?

This task, however, will not be trivial. The same hyper-focus on live content that makes Twitch unique in the social network space invalidates many of the traditional approaches to social network analysis. Thus, new algorithms and techniques must be developed in order to tap this data source. In this thesis, a novel algorithm for finding games whose releases have made a significant impact on the network is described as well as a novel algorithm for detecting and identifying influential players of games. In addition, the Twitch network is described in detail along with the data that was collected in order to power the two previously described algorithms.

Crises or large-scale emergencies such as earthquakes and hurricanes cause massive damage to lives and property. Crisis response is an essential task to mitigate the impact of a crisis. An effective response to a crisis necessitates information gathering and analysis. Traditionally, this process has been restricted to the information collected by first responders on the ground in the affected region or by official agencies such as local governments involved in the response. However, the ubiquity of mobile devices has empowered people to publish information during a crisis through social media, such as the damage reports from a hurricane. Social media has thus emerged as an important channel of information which can be leveraged to improve crisis response. Twitter is a popular medium which has been employed in recent crises. However, it presents new challenges: the data is noisy and uncurated, and it has high volume and high velocity. In this work, I study four key problems in the use of social media for crisis response: effective monitoring and analysis of high volume crisis tweets, detecting crisis events automatically in streaming data, identifying users who can be followed to effectively monitor crisis, and finally understanding user behavior during crisis to detect tweets inside crisis regions. To address these problems I propose two systems which assist disaster responders or analysts to collaboratively collect tweets related to crisis and analyze it using visual analytics to identify interesting regions, topics, and users involved in disaster response. I present a novel approach to detecting crisis events automatically in noisy, high volume Twitter streams. I also investigate and introduce novel methods to tackle information overload through the identification of information leaders in information diffusion who can be followed for efficient crisis monitoring and identification of messages originating from crisis regions using user behavior analysis.

With the rise of social media, hundreds of millions of people spend countless hours all over the globe on social media to connect, interact, share, and create user-generated data. This rich environment provides tremendous opportunities for many different players to easily and effectively reach out to people, interact with them, influence them, or get their opinions. There are two pieces of information that attract most attention on social media sites, including user preferences and interactions. Businesses and organizations use this information to better understand and therefore provide customized services to social media users. This data can be used for different purposes such as, targeted advertisement, product recommendation, or even opinion mining. Social media sites use this information to better serve their users.

Despite the importance of personal information, in many cases people do not reveal this information to the public. Predicting the hidden or missing information is a common response to this challenge. In this thesis, we address the problem of predicting user attributes and future or missing links using an egocentric approach. The current research proposes novel concepts and approaches to better understand social media users in twofold including, a) their attributes, preferences, and interests, and b) their future or missing connections and interactions. More specifically, the contributions of this dissertation are (1) proposing a framework to study social media users through their attributes and link information, (2) proposing a scalable algorithm to predict user preferences; and (3) proposing a novel approach to predict attributes and links with limited information. The proposed algorithms use an egocentric approach to improve the state of the art algorithms in two directions. First by improving the prediction accuracy, and second, by increasing the scalability of the algorithms.