Which evolutionarily important social motives are cultural products about? Songs from the 2020 Billboard Hot 100 year-end chart were rated in terms of their relevance to the fundamental social motives. These songs were thought to be about seeking a romantic partner, followed by maintaining romantic relationships, breakups, and acquiring or maintaining status. Songs were thought to be least about avoiding infectious diseases and caring for children. Relative success of a song was found to be largely unassociated with which motive it reflects but significantly related to simplicity of the lyrics and prestige associated with the artist.

The present study tested the hypothesis that women dress modestly to signal to other women that they pose no mate poaching threat and are sexually restricted, and that this is especially true for religious women. Participants were 392 Muslim women living in the United States. They read two passages describing fictional situations in which they met with a potential female friend and then indicated what kind of outfit they would wear in both situations. In one situation, the participant obtained a reputation for promiscuity; in the other situation, reputation was not mentioned. I predicted that participants would choose more modest outfits for the promiscuous reputation passage, because if women dress modestly to signal sexual restrictedness, then they should dress more modestly around women with whom they have a reputation for promiscuity—to counteract such a reputation, women may wish to send a strong signal that they are not promiscuous. The hypothesis was partially supported: Less religious women chose more modest outfits for the promiscuous reputation situation than they did for the no reputation situation. This suggests that some women dress modestly to signal sexual restrictedness to other women, but that this is especially true for women who are less religious, not more. More religious women dress more modestly than less religious women, but they may not dress modestly to signal sexual restrictedness. Two important goals for this area of research are to determine the proximate reasons that more religious women dress modestly and to investigate modest dress among non-Muslim religious women.

Research and theory in social psychology and related fields indicates that people simultaneously hold many cultural identities. And it is well evidenced across relevant fields (e.g., sociology, marketing, economics) that salient identities are instrumental in a variety of cognitive and behavioral processes, including decision-making. It is not, however, well understood how the relative salience of various cultural identities factors into the process of making identity-relevant choices, particularly ones that require an actor to choose between conflicting sets of cultural values or beliefs. It is also unclear whether the source of that salience (e.g., chronic or situational) is meaningful in this regard. The current research makes novel predictions concerning the roles of cultural identity centrality and cultural identity situational salience in three distinct aspects of the decision-making process: Direction of decision, speed of decision, and emotion related to decision. In doing so, the research highlights two under-researched forms of culture (i.e., political and religious) and uses as the focal dependent variable a decision-making scenario that forces participants to choose between the values of their religious and political cultures and, to some degree, behave in an identity-inconsistent manner. Results indicate main effects of Christian identity centrality and democrat identity centrality on preference for traditional versus gender-neutral (i.e., non-traditional/progressive) restrooms after statistically controlling for covariates. Additionally, results show a significant main effect of democrat identity centrality and a significant interaction effect of Christian and democrat identity centrality on positive emotion linked to the decision. Post hoc analyses further reveal a significant quadratic relationship between Christian identity centrality and emotion related to the decision. There was no effect of situational strength of democrat identity salience on the decision. Neither centrality or situational strength had any effect on the speed with which participants made their decisions. This research theoretically and empirically advances the study of cultural psychology and carries important implications for identity research and judgment and decision-making across a variety of fields, including management, behavioral economics, and marketing.

Anti-atheist prejudice is cross-culturally prevalent and marked by intuitive distrust. However, recent research suggests that, when social perceivers know additional relevant information about others (i.e., their reproductive strategies), this information overrides religious information and nonreligious targets are trusted as much as religious targets. That is, perceivers seem to use religious information as a cue to a specific set of behavioral traits, but prioritize direct information about these traits when available. Here, I use this framework to explore the possibility that atheists are viewed positively in certain circumstances. First, atheists might be viewed positively for certain purposes because of their perceived reproductive strategies, even while being trusted less. Second, atheists who are family-oriented do not sacrifice trust, but may still be viewed positively for other traits (i.e., open-mindedness, scientific thinking). Third, given the constraints religion often imposes on behavior, atheists might be trusted more in situations where these constraints interfere with religious people’s inclination to cooperate. I tested these hypotheses using fictitious social media profiles to examine social perception. The study had a 3 (Target Religion: Religious, Nonreligious, or Atheist) × 3 (Target Reproductive Strategy: No Information, Committed, Uncommitted) experimental design (N = 550). Contrary to my predictions, participants did not rate atheists and nonreligious targets as “fast” compared to religious targets. Consistent with predictions, however, atheists and nonreligious individuals were rated significantly higher on perceived open-mindedness and scientific thinking. Finally, atheist and nonreligious targets were trusted more in two of the three trust domains: trust with scientific findings that contradict their worldview and trust with a secret about a friend’s abortion. Further analyses compared patterns of responding for religious and nonreligious individuals, finding evidence for ingroup bias in most perceptions, but not all. Results suggest that perceptions of atheists are complex, but that atheists may, at least sometimes, be viewed favorably. Finally, these results point to the importance of reproductive strategy as a dimension of social perception, as this variable had a clear effect, independent of target religion, on the hypothesized perceptions.

Numerous published studies and a meta-analysis suggest that priming religion causes an increase in prosocial behaviors. However, mediating mechanisms of this purported causal relationship have not yet been formally tested. In line with cultural evolutionary theories and their supporting evidence, I test the proposition that public self-awareness mediates the effect of priming religion on prosociality. However, other theories of religion suggest that persons may feel small when perceiving God, and these feelings have predicted prosociality in published research. In line with this, I also test whether a sense of small self and, relatedly, self-transcendent connection, are possible mediators of the religion priming effect on prosociality. In this study, I implicitly prime religion and test whether the above constructs mediate a potential effect on prosocial intentions. Although self-transcendent connection predicted prosocial intentions, the implicit prime affected neither the mediating variables nor prosocial intentions, nor were any significant indirect effects evident. Thus, no causal evidence of mediation was found. In addition, I examined whether God representations moderate the path from implicit religion priming to each proposed mediator. The results suggest that a benevolent God representation moderates the effect of religion priming on self-transcendent connection and that an ineffable God representation moderates the effect of religion priming on sense of small self. Lastly, I tested for mediation with a cross-sectional path model containing religiosity and belief in God as predictors. The results suggest that religiosity, controlling for belief in God, predicts prosociality through self-transcendent connection but belief in God, controlling for religiosity, does not predict prosociality. Implications for the religion priming literature and, more generally, the psychology of religion, are discussed.

While more first-generation college (FGC) students are enrolling in college than ever before, these students still have poorer performance and higher rates of dropout than continuing-generation college (CGC) students. While many theories have predicted the academic performance of FGC students, few have taken into account the cultural transition to the university context. Similar to ethnic biculturals, FGC students must adjust to the middle-class culture of the university, and face challenges negotiating different cultural identities. I propose that FGC students who perceive their working- and middle-class identities as harmonious and compatible should have improved performance, compared to those that perceive their identities as incompatible. In three preliminary studies, I demonstrate that first-generation college students identify as social class bicultural, that integrated social class identities are positively related to well-being, health, and performance, that the effects of integrated identities on health and well-being are mediated by reduced acculturative stress. The current studies explore whether these effects persist across time and whether exposure to middle-class norms before college predict social class bicultural identity integration for FGC students. Results demonstrate that the effects of social class bicultural identity integration on depression and academic performance persist across time and that exposure to college graduates before college

predicts social class bicultural identity integration.

Existing work suggests that intergroup negativity is caused by dissimilarities of values between groups. In contrast, I propose that incompatible values--regardless of whether they are similar or dissimilar--cause intergroup negativities. Because values act as cues to tangible goals and interests, groups' values suggest desired outcomes that may conflict with our own (i.e., incompatible values). The current study conceptually and empirically disentangles value-dissimilarity and value-incompatibility, which were confounded in previous research. Results indicated that intergroup negativities were strongly predicted by value-incompatibility, and only weakly and inconsistently predicted by value-dissimilarity. I further predicted that groups' values cue specific threats and opportunities to perceivers and that, in reaction to these inferred affordances, people will experience threat-relevant, specific emotional reactions (e.g., anger, disgust); however, results did not support this prediction. I also predicted that, because the inferred threats that groups pose to one another are not always symmetric, the negativities between groups may sometimes be asymmetric (i.e., Group A feels negatively toward Group B, but Group B feels neutral or positively toward Group A). This prediction received strong support. In sum, reframing our understanding of values as cues to conflicts-of-interest between groups provides principles for understanding intergroup prejudices in more nuanced ways.

Anti-Semitism is a recurrent phenomenon in modern history, but has garnered relatively little focus among research psychologists compared to prejudice toward other groups. The present work frames anti-Semitism as a strategy for managing the implications of Jews’ extraordinary achievements compared to other groups. Anti-Semitic beliefs are sorted into two types: stereotypes that undercut the merit of Jews’ achievements by attributing them to unfair advantages such as power behind the scenes; and stereotypes that offset Jews’ achievements by attaching unfavorable traits or defects to Jews, which are unrelated to the achievement domains, e.g. irritating personalities or genetically-specific health problems. The salience of Jews’ disproportionate achievements was hypothesized as driving greater endorsement of anti-Semitic stereotypes, and envy was hypothesized as mediating this effect. Individual differences in narcissistic self-esteem and moral intuitions around in-group loyalty and equity-based fairness were hypothesized as moderating the effect of Jewish achievement on anti-Semitic beliefs. The results showed greater endorsement of undercutting – but not offsetting – stereotypes after reading about Jewish achievements, compared to Jewish culture or general American achievement conditions. Envy did not significantly mediate this effect. The moral foundation of in-group loyalty predicted greater endorsement of anti-Semitic stereotypes in the Jewish Achievement condition, and lesser endorsement in the Jewish Culture condition. Fairness intuitions did not significantly predict stereotype endorsement. Limitations of the sample and next steps are discussed.

When consumers fail in their environmental, dieting, or budgeting goals, they may engage in a consumer confession about their goal-inconsistent behavior. This dissertation seeks to understand how confessions about consumer goal transgressions affect subsequent consumer motivation and behaviors. Results from a series of five experiments reveal that after reflecting about a past transgression, Catholics who confess (vs. do not confess) about the focal transgression are more motivated to engage in subsequent goal-consistent consumer behaviors. However, results reveal no such effects for Non-Catholics; Non-Catholics are equally motivated to engage in goal-consistent consumer behaviors regardless of whether or not they confessed. Catholics and Non-Catholics differ on the extent to which they believe that acts of penance are required to make amends and achieve forgiveness after confession. For Catholics, confessing motivates restorative, penance-like behaviors even in the consumer domain. Thus, when Catholics achieve forgiveness through the act of confession itself (vs. a traditional confession requiring penance), they reduce their need to engage in restorative consumer behaviors. Importantly, results find that confession (vs. reflecting only) does not provide a general self-regulatory boost to all participants, but rather that confession is motivating only for Catholics due to their beliefs about penance. Together, results suggest that for consumers with strong penance beliefs, confession can be an effective strategy for getting back on track with their consumption goals.

Previous research on experiences of the endowment effect and buyer's remorse has often failed to compare the two seemingly related phenomena. The current study attempts to provide a framework in which the two can be compared and to offer a possible suggestion as to when it may be beneficial to experience either the endowment effect or buyer's remorse, namely situations of resource scarcity versus abundance. The current study employed an online dating paradigm in which resource scarcity was operationalized as the sex ratio of users on the site. Two hundred and one participants were exposed to a favorable sex ratio, an unfavorable sex ratio, or a no information control condition and asked to bid on potential dates. Once matched with a potential date, participants were asked how willing they would be to give up their date and the minimum amount of points they would request to do so. These dependent variables served as indicators of experiences of the endowment effect or buyer's remorse. Results indicated that the sex ratio of the online dating site did not influence experiences of the endowment effect versus buyer's remorse. Potential mediators and moderators were also investigated although no significant effects were found. Possible reasons for the null results are discussed as well as future directions.