The U.S. Automobile industry was once the crown jewel of America's industrial empire, nothing symbolized American industrial might like the auto plants of Detroit and the millions of cars it put on the road. However, after a spectacular rise in power and wealth after the Second World War, the Big 3 of the automotive industry, General Motors, Ford and Chrysler, have declined to the point of needing a government bailout to continue operation. This paper examines this decline by examining two narratives that describe its fall, and examines the theoretical and empirical evidence for both stories.