The YouTube Celebrity: Common Factors of Successful YouTuber Channels
Description
The YouTube Celebrity examines some of the top YouTube channels and their common methods of creation and communication. In this project I created and posted several videos and blogs discussing some common factors of success, using real world examples and the theory behind the medium and the people. I argue that successful YouTubers use a deliberate presentation as an amateur creator in order to gain authenticity. I use my experimental creation of videos and digital discussion of these ideas to develop my argument as well as applicable literature from relevant fields.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2014-05
Agent
- Author (aut): Riley, Megan Nicole
- Thesis director: Halavais, Alexander
- Committee member: Scott, Suzanne
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): School of Letters and Sciences
- Contributor (ctb): School of Politics and Global Studies