Fashion Filmmaking
Description
Clothing is dynamic and better understood in-motion than through still photography, giving way to the genre of fashion films. This thesis project is dedicated to the production of a two to three minute fashion film that lives up to the industry stands of production value and creative quality. Three months were dedicated to pre-production during which time the logistics were organized and the artist plans were made. The location was finalized through its private owner after acquiring insurance from a third party. Models were booked and brought up to speed while the designer was approached with a list of our needs and what our team could do for him. The clothing has a free-spirited bohemian aesthetic, which is brought to life and highlighted by the final product. As the director and cinematographer, I researched past fashion films and studied their editing, acting and composition choices to prepare for the single shoot day we had mid September. After 8 hours of shooting, the footage was sent off to the editor who had collaborated with me to develop a unique and aggressive style. The final fashion film was titled "Mobilize" with a total run time of 2:07.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-12
Agent
- Author (aut): Madala, Yagna
- Thesis director: Crystal, Griffith
- Committee member: Andrés, Vives-Toress
- Contributor (ctb): W. P. Carey School of Business
- Contributor (ctb): School of Film, Dance and Theatre
- Contributor (ctb): Barrett, The Honors College