Chicken, Comments, and Change: Using Chick-fil-A to Examine Facebook as an Activist Tool

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Description
In 2012, Chick-fil-A president Dan Cathy's "came out" about his anti-same sex marriage views, launching an enormous negative backlash across social media networks. To counteract this, former governor Mike Huckabee called on his Facebook fans to support the company on

In 2012, Chick-fil-A president Dan Cathy's "came out" about his anti-same sex marriage views, launching an enormous negative backlash across social media networks. To counteract this, former governor Mike Huckabee called on his Facebook fans to support the company on "Chick-fil-A Appreciation Day," both on Facebook and in person. The project examines both the backlash and Appreciation Day on social media networks. Posts on the Appreciation Day Facebook event page and similar posts on Twitter were first broken down in the framework of supportive and oppositional posts and then analyzed in further contexts. Comments on official Chick-fil-A Facebook statuses were then examined in a similar fashion. The research concludes that a strong support system both online and offline were necessary for Chick-fil-A to recover from its backlash. The controversy that ensued is ultimately a case study in the growing influence of Facebook as a tool for small-scale activism.
Date Created
2013-05
Agent

Digital Media in the Fashion Industry

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Description
Even in today's society, we are still unsure of the limitless potentials of digital media. The digital media sector has, without a doubt, increased opportunities in marketing, sales and creativity within the fashion industry. Blogging has become increasingly popular with

Even in today's society, we are still unsure of the limitless potentials of digital media. The digital media sector has, without a doubt, increased opportunities in marketing, sales and creativity within the fashion industry. Blogging has become increasingly popular with the efforts of commercializing high fashion. Social media has also revealed new opportunities for upcoming designers to establish themselves within their target audience. The creative uses of e-commerce also show the effectiveness and infinite possibilities digital media offers. With digital media reinventing the fashion industry, we are seeing a direct correlation between the technological advancement of a brand and their market success. Simply put, digital media is the future of the fashion industry. Technological advancements like digital printing and e-commerce tools like mobile purchasing trackers are proving to be the future of the fashion industry. Predictions for digital media in the fashion industry include a more advanced method of e-commerce, the continual usage of creative digital technologies such as holograms in fashion shows, and also the seamless integration of global markets. To gain a better perspective and knowledge of the roles of digital media in the fashion industry, Calypso Lawrence, the Public Relations Manager of fashion designer, Prabal Gurung was interviewed through email. RaeAnn Lukza, the CEO and founder of online retailer, Knee Deep Denim was also interviewed to better understand the development of e-commerce and the incorporation of social media.
Date Created
2015-05
Agent

Civic engagement within China: exploring the influence of social network sites use, media exposure, internet censorship, political attitudes and social capital

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Description
The China smog is a severe air pollution issue that has damaging effects on the health of millions of Chinese nationals and contributes to global warming. In the context of the China smog, this study examined civic engagement on social

The China smog is a severe air pollution issue that has damaging effects on the health of millions of Chinese nationals and contributes to global warming. In the context of the China smog, this study examined civic engagement on social network sites (SNS) and in real life among Chinese nationals utilizing theories of uses and gratification, the effects of Internet use, media exposure, Internet censorship, political efficacy, trust and social capital. Six hundred and eighty eight Chinese nationals who are currently studying, working or residing in China completed online questionnaires. In general, the results of this study showed that a combination of high needs for recognition of SNS use and low needs for entertainment of SNS use is related with increased civic engagement. The results of this study also revealed that civic engagement is positively related with attention to content about the China smog on mobile Internet, external political efficacy and social capital.
Date Created
2017
Agent

Communicating religious disaffiliation: a study of the context, family conversations, and face negotiation among young adults

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Description

This study investigated how young adults communicate their decision to religiously disaffiliate to their parents. Both the context in which the religious disaffiliation conversation took place and the communicative behaviors used during the religious disaffiliation conversation were studied. Research questions

This study investigated how young adults communicate their decision to religiously disaffiliate to their parents. Both the context in which the religious disaffiliation conversation took place and the communicative behaviors used during the religious disaffiliation conversation were studied. Research questions and hypotheses were guided by Family Communication Patterns Theory and Face Negotiation Theory. A partially mixed sequential quantitative dominate status design was employed to answer the research questions and hypotheses. Interviews were conducted with 10 young adults who had either disaffiliated from the Church of Jesus Christ of Latter-day Saints or the Watch Tower Society. During the interviews, the survey instrument was refined; ultimately, it was completed by 298 religiously disaffiliated young adults. For the religious disaffiliation conversation’s context, results indicate that disaffiliated Jehovah’s Witnesses had higher conformity orientations than disaffiliated Latter-day Saints. Additionally, disaffiliated Jehovah’s Witnesses experienced more stress than disaffiliated Latter-day Saints. Planning the conversation in advance did lead to the disaffiliation conversation being less stressful for young adults. Furthermore, the analysis found that having three to five conversations reduced stress significantly more than having one or two conversations. For the communicative behaviors during the religious disaffiliation conversation, few differences were found in regard to prevalence of the facework behaviors between the two groups. Of the 14 facework behaviors, four were used more often by disaffiliated JW than disaffiliated LDS—abuse, passive aggressive, pretend, and defend self. In terms of effectiveness, the top five facework behaviors were talk about the problem, consider the other, have a private discussion, remain calm, and defend self. Overall, this study begins the conversation on how religious disaffiliation occurs between young adults and their parents and extends Family Communication Patterns Theory and Face Negotiation Theory to a new context.

Date Created
2015
Agent

E-patients and social media: impact of online experience on perceived quality of care

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Description

Social media sites focusing on health-related topics are rapidly gaining popularity among online health consumers, also known as "e-patients". The increasing adoption of social media by e-patients and their demand for reliable health information has prompted several health care organizations

Social media sites focusing on health-related topics are rapidly gaining popularity among online health consumers, also known as "e-patients". The increasing adoption of social media by e-patients and their demand for reliable health information has prompted several health care organizations (HCOs) to establish their social media presence. HCOs are using social media to connect with current and potential e-patients, and improve patient education and overall quality of care. A significant benefit for HCOs in using social media could potentially be the improvement of their quality of care, as perceived by patients. Perceived quality of care is a key determinant of patients' experience and satisfaction with health care services, and has been a major focus of research. However, there is very little research on the relationship between patients' online social media experience and their perceived quality of care. The objective of this research was to evaluate e-patients' online experience with an HCO's social media sites and examine its impact on their perceived quality of care. Research methodology included a combination of qualitative and quantitative approaches. Data for this study was collected from Mayo Clinic's social media sites through an online survey. Descriptive statistics were used to identify basic demographic profiles of e-patients. Linear regression analysis was used to examine the relationship between online experience and perceived quality of care. Qualitative data was analyzed using thematic analysis. Results showed a positive relationship between online experience and perceived quality of care. Qualitative data provided information about e-patients' attitudes and expectations from healthcare social media. Overall, results yielded insights on design and management of social media sites for e-patients, and integration of these online applications in the health care delivery process. This study is of value to HCOs, health communicators and social media designers, and will also serve as a foundation for subsequent studies in the area of health care social media.

Date Created
2011
Agent

Deviant bodies resisting online: examining the intersecting realities of women of color in Xbox Live

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Description

Employing qualitative methods and drawing from an intersectional framework which focuses on the multiple identities we all embody, this dissertation focuses on oppressions and resistance strategies employed by women of color in Xbox live, an online gaming community. Ethnographic observations

Employing qualitative methods and drawing from an intersectional framework which focuses on the multiple identities we all embody, this dissertation focuses on oppressions and resistance strategies employed by women of color in Xbox live, an online gaming community. Ethnographic observations and narrative interviewing reveal that women of color, as deviants within the space, face intersecting oppressions in gaming as in life outside the gaming world. They are linguistically profiled within the space based off of how they sound. They have responded with various strategies to combat the discrimination they experience. Some segregate themselves from the larger gaming population and many refuse to purchase games that depict women in a hyper-sexualized manner or that present people of color stereotypically. For others, the solution is to "sit-in" on games and disrupt game flow by 'player-killing' or engage in other 'griefing' activities. I analyze this behavior in the context of Black feminist consciousness and resistance and uncover that these methods are similar to women who employ resistance strategies for survival within the real world.

Date Created
2011
Agent