Masculinity presents itself in many forms, but only a few are accepted by society. Men are exhibiting exaggerated characteristics of hyper-masculinity that result in harm to themselves and others in order to meet society’s standards. This has generated a toxic sense of masculinity that generates men who glorify violence, objectify women, are misogynistic, and feel entitled. Not every man fits into the toxic masculinity category or even the hyper-masculinity category, however, they do fit into the failed masculinity category. Those who fall into this category do not receive the societal benefits that more masculine men do, like female attention. A relatively new movement has emerged from failed masculinity, the Involuntarily Celibate. They call themselves Incels and they meet online through chat forums to discuss their feelings about not having relationships or meeting society’s expectations of a man. The extreme Incels are known as Blackpill Incels, and they believe that their position in the world has no hope of improvement. This has resulted in threats against women online, and physical violence to women and society. The hate stratagem is used to categorize Incel chat posts and explain how they use hate speech to carry out this violence.