Artificial Intelligence on Social Media and User Responses

Description
This research targets multimedia content generated by Artificial Intelligence (AI) on social media and measures user responses to the content. AI-generated content on social media has the potential to spread misinformation, so it is important to investigate the type of

This research targets multimedia content generated by Artificial Intelligence (AI) on social media and measures user responses to the content. AI-generated content on social media has the potential to spread misinformation, so it is important to investigate the type of responses such content evokes. This research asks how easily users can recognize the provenance of AI-generated content, what emotional reactions they have to the content, and how factors such as disclaimers, topic, and platform effect recognition and reaction. The study was done by analyzing comments on popular posts on TikTok and X containing multiple types of AI-generated media spanning a wide range of topics. Findings underscore a dominant majority of negative responses (70.8%, 177 comments) and comments with themes of Aversion (45.2%, 113 comments). Contextual analysis pointed out a stronger negativity towards disinformative posts (89.2%, 33 comments) and more positivity towards humorous posts (39.3%, 11 comments). Differences between platforms showed that X users properly recognized the provenance of AI content 7.3% more than TikTok users, further influenced by the presence of disclaimers. User disclaimers were more effective than platform disclaimers, showing the pivotal role users play in combating misinformation on social media. This research displays the scarcity of platform-initiated disclaimers, showing a need for more proactive measures to identify AI content. 9.6% of responses (24 comments) included legislative sentiments, which paired with such a large majority of negative responses highlights public support for regulatory interventions as societal apprehension towards AI lingers. As AI continues to develop, more research is needed to determine the ability of humans to discern the provenance of AI-generated multimedia content, and new ways to combat misinformation on social media may be needed to address this new technology.
Date Created
2024-05
Agent

Identifying Effective Strategies for Combatting COVID Misinformation in the Digital Age

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Description
The unprecedented amount and sources of information during the COVID-19 pandemic resulted in an indiscriminate level of misinformation that was confusing and compromised healthcare access and delivery. The World Health Organization (WHO) called this an ‘infodemic’, and conspiracy theories and

The unprecedented amount and sources of information during the COVID-19 pandemic resulted in an indiscriminate level of misinformation that was confusing and compromised healthcare access and delivery. The World Health Organization (WHO) called this an ‘infodemic’, and conspiracy theories and fake news about COVID-19, plagued public health efforts to contain the COVID-19 pandemic. National and international public health priorities expanded to counter misinformation. As a multi-disciplinary study encompassing expertise from public health, informatics, and communication, this research focused on eliciting strategies to better understand and combat misinformation on COVID-19. The study hypotheses is that 1) factors influencing vaccine-acceptance like socio-demographic factors, COVID-19 knowledge, trust in institutions, and media related factors could be leveraged for public health education and intervention; and 2) individuals with a high level of knowledge regarding COVID-19 prevention and control have unique behaviors and practices, like nuanced media literacy and validation skills that could be promoted to improve vaccine acceptance and preventative health behaviors. In this biphasic study an initial survey of 1,498 individuals sampled from Amazon Mechanical Turk (MTurk) assessed socio-demographic factors, an 18-item test of COVID-19 knowledge, trust in healthcare stakeholders, and measures of media literacy and consumption. Subsequently, using the Positive Deviance Framework, a diverse subset of 25 individuals with high COVID-19 knowledge scores were interviewed to identify these deviants’ information and media practices that helped avoid COVID-19 misinformation. Access to primary care, higher educational attainment and living in urban communities were positive socio-demographic predictors of COVID-19 vaccine acceptance emphasizing the need to invest in education and rural health. High COVID-19 knowledge and trust in government and health providers were also critical factors and associated with a higher level of trust in science and credible information sources like the Centers for Disease Control (CDC) and health experts. Positive deviants practiced media literacy skills that emphasized checking sources for scientific basis as well as hidden bias; cross-checking information across multiple sources and verifying health information with scientific experts. These identified information validation and confirmation practices may be useful in educating the public and designing strategies to better protect communities against harmful health misinformation.
Date Created
2023
Agent

Fake News in Saudi Arabia: A Qualitative Study on How Saudi Journalists Address Fake News Published on Social Media

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Description
The proliferation of fake news on social media has become a concern for manycountries due to its adverse effects on various areas, such as the economy, politics, health, and society. In light of the growing use of social media in Saudi

The proliferation of fake news on social media has become a concern for manycountries due to its adverse effects on various areas, such as the economy, politics, health, and society. In light of the growing use of social media in Saudi Arabia, numerous media outlets actively utilize social media platforms to collect and disseminate news and information. As a result, Saudi journalists have faced various challenges, including the spread of fake news. Therefore, this study explores how Saudi journalists define and verify fake news published on social media and the challenges they face. Furthermore, this study explores journalists’ role perceptions in society concerning spreading fake news and how they can promote media literacy to the audience. This study employed in-depth qualitative interviews with 14 journalists from various Saudi printing and online newspapers. The thematic analysis of the interviews showed that Saudi journalists define fake news in several ways, encompassing three essential elements: source, content, and timing. In addition, the study found that journalists primarily use traditional verification practices to verify fake news published on social media, followed by new verification practices. The findings showed that Saudi journalists face challenges at all levels of the hierarchy of influence model. Moreover, the findings identify three different roles journalists perceive in society regarding fake news published on social media: disseminators, populist mobilizers, and interpreters. Lastly, the study found that journalists lack media literacy knowledge but are willing to cooperate with other government institutions to promote and distribute media literacy among the public.
Date Created
2023
Agent

‘Greenwashing’ in the Fashion Industry: An Evaluation of Frameworks for Identifying Deceptive Environmental Claims

Description

In this project, I analyze representative samples from three different fashion brands’ sustainability-related informational materials provided to the public through their websites, annual reports, and clothing tags that promote the company’s environmental initiatives. The three companies were chosen because they

In this project, I analyze representative samples from three different fashion brands’ sustainability-related informational materials provided to the public through their websites, annual reports, and clothing tags that promote the company’s environmental initiatives. The three companies were chosen because they each represent global fashion- they are all extremely large, popular, and prevalent brands. These materials are evaluated against three frameworks for identifying deceptive greenwashing claims. I identify instances in which these frameworks are successful in categorizing deceptive claims from these companies as well as instances in which they appear to be vulnerable. To address the vulnerabilities I discover in the three existing frameworks for identifying greenwashing, I propose six new guidelines to be used in conjunction with these frameworks that will help to ensure that consumers can have a more ample toolbox to identify deceptive sustainability claims.

Date Created
2023-05
Agent

Source Evaluation Process Flow

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Description

This thesis looks at recent and historical examples of mis/disinformation and discovers that there are many psychological factors contributing to why people get fooled by deceptive media throughout history, and in modern times, deception is amplified by social media, a

This thesis looks at recent and historical examples of mis/disinformation and discovers that there are many psychological factors contributing to why people get fooled by deceptive media throughout history, and in modern times, deception is amplified by social media, a platform designed to prioritize profits and user engagement over content moderation. The thesis then proposes a process flow for an app to teach any kind of person how to evaluate news sources.

Date Created
2022-05
Agent

Lee Final Project (Spring 2022)

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Description

This thesis looks at recent and historical examples of mis/disinformation and discovers that there are many psychological factors contributing to why people get fooled by deceptive media throughout history, and in modern times, deception is amplified by social media, a

This thesis looks at recent and historical examples of mis/disinformation and discovers that there are many psychological factors contributing to why people get fooled by deceptive media throughout history, and in modern times, deception is amplified by social media, a platform designed to prioritize profits and user engagement over content moderation. The thesis then proposes a process flow for an app to teach any kind of person how to evaluate news sources.

Date Created
2022-05
Agent

Study of and Flow Guide to Understanding Deceptive Media

Description
This thesis looks at recent and historical examples of mis/disinformation and discovers that there are many psychological factors contributing to why people get fooled by deceptive media throughout history, and in modern times, deception is amplified by social media, a

This thesis looks at recent and historical examples of mis/disinformation and discovers that there are many psychological factors contributing to why people get fooled by deceptive media throughout history, and in modern times, deception is amplified by social media, a platform designed to prioritize profits and user engagement over content moderation. The thesis then proposes a process flow for an app to teach any kind of person how to evaluate news sources.
Date Created
2022-05
Agent

Why We Ride

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Description

We created a website with the intent to educate on the Valley Metro light rail. We showcased different aspects of the light rail and presented an argument as to why it should be utilized and expanded. We also created a

We created a website with the intent to educate on the Valley Metro light rail. We showcased different aspects of the light rail and presented an argument as to why it should be utilized and expanded. We also created a social media account that highlights art pieces along the light rail.

Date Created
2021-05
Agent

The Online Misinformation Dilemma: "The Remedy To Be Applied Is More Speech"

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Description

Americans today face an age of information overload. With the evolution of Media 3.0, the internet, and the rise of Media 3.5—i.e., social media—relatively new communication technologies present pressing challenges for the First Amendment in American society. Twentieth century law

Americans today face an age of information overload. With the evolution of Media 3.0, the internet, and the rise of Media 3.5—i.e., social media—relatively new communication technologies present pressing challenges for the First Amendment in American society. Twentieth century law defined freedom of expression, but in an information-limited world. By contrast, the twenty-first century is seeing the emergence of a world that is overloaded with information, largely shaped by an “unintentional press”—social media. Americans today rely on just a small concentration of private technology powerhouses exercising both economic and social influence over American society. This raises questions about censorship, access, and misinformation. While the First Amendment protects speech from government censorship only, First Amendment ideology is largely ingrained across American culture, including on social media. Technological advances arguably have made entry into the marketplace of ideas—a fundamental First Amendment doctrine—more accessible, but also more problematic for the average American, increasing his/her potential exposure to misinformation. <br/><br/>This thesis uses political and judicial frameworks to evaluate modern misinformation trends, social media platforms and current misinformation efforts, against the background of two misinformation accelerants in 2020, the COVID-19 pandemic and U.S. presidential election. Throughout history, times of hardship and intense fear have contributed to the shaping of First Amendment jurisprudence. Thus, this thesis looks at how fear can intensify the spread of misinformation and influence free speech values. Extensive research was conducted to provide the historical context behind relevant modern literature. This thesis then concludes with three solutions to misinformation that are supported by critical American free speech theory.

Date Created
2021-05

Why We Ride

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Description

We created a website with the intent to educate on the Valley Metro light rail. We showcased different aspects of the light rail and presented an argument as to why it should be utilized and expanded. We also created a

We created a website with the intent to educate on the Valley Metro light rail. We showcased different aspects of the light rail and presented an argument as to why it should be utilized and expanded. We also created a social media account that highlights art pieces along the light rail.

Date Created
2021-05
Agent