The City of Apache Junction is located in an environmentally and culturally rich location on the eastern edge of the Phoenix Metropolitan area. This suburb is expected to grow in the future with undeveloped land zoned for development. Despite its uniqueness, the city is challenged by a negative reputation in the region. To help improve the city's image and promote development, the City of Apache Junction has partnered with Arizona State University's Project Cities program. Through this partnership both parties work to work toward sustainable development of Apache Junction. This Culminating Experience project is one of several initiatives working for and with the city to help improve quality of life for residents. The project asks, how can we measure, identify, and promote locations of high community value in Apache Junction to attract new residents and create more development opportunities? A Public Participation GIS methodology was used to survey residents about their favorite locations in Apache Junction, participants were asked to mark their favorite locations on a paper map with stickers. Each sticker had a different color and corresponded with different values. The values were: recreational, cultural, spiritual, aesthetic, and special place values. All survey responses were transferred from physical maps to online geographic survey website Maptionnaire. Running statistical and geospatial analysis, survey found 6 locations in Apache Junction with highest density values. Findings from this project will be delivered to city of Apache Junction for integration into the Positively Apache Junction rebranding campaign and future urban development decisions.