The term "Latinx" has emerged as a gender-neutral alternative to the gendered "Latino/Latina" label, sparking debates within the Latino community. However, the implications of creating a new label extend far beyond the minority group it aims to represent. This study investigates the differing perspectives of individuals within and outside of the Latino community regarding the term and its meaning. It provides additional literature that explores how people's identification with labels affects their support for political candidates and advocacy groups. Specifically, the survey experiment examines how candidates’ use of these labels influences their political support.