This essay analyzes the immense popularity of the online video game The Sims through the lens of Sigmund Freud’s theories about desire. Specifically, it utilizes the concepts of wish fulfillment, the pleasure and reality principles, and the life and death drive to draw conclusions about why the game is so appealing. The two main aspects of the game that this essay analyzes are the game’s extreme customization of the mundane and its endless design. It asserts that these aspects provide a unique opportunity for players to choose to engage in wish fulfillment, in either the pleasure or the reality principle, or in either the life or the death drive. These choices are unique to the game because, in the real world, these principles are inextricably linked, so the separation of these principles from each other allows players to fulfill their desires in unique ways. The essay challenges Freud’s theories by exhibiting how these principles appear differently in a virtual space, compared to reality. It explores how these challenges improve the player experience by providing a space for them to explore their desires and drives in a safe and controlled setting in their customizable, virtual world.