This thesis explores the relationship between the performance of beauty and Potential New Member (PNM) success across various formats of formal sorority recruitment at ASU. It builds off of existing scholarship in economics of beauty premiums in labor markets, as well as sociological research on the intersection of beauty and human interaction. Through interviews of women who went through formal recruitment across three different modalities (in-person, virtual, and hybrid), themes emerged that suggest the current policies in place by ASU Panhellenic make it so that the performance of beauty hinders the facilitation of a recruitment process that is truly values-based.