Exploring the Spread, Use, and Impact of Buzzwords on Decision Making in Conservation: A Mixed Methods Approach

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Description
Words wield immense power. They help to shape realities, tell stories, and encompass deeper values and intentions on behalf of their users. Buzzwords are imprecise, trendy – and often-frustrating – words that are encountered in daily life. They frame problems,

Words wield immense power. They help to shape realities, tell stories, and encompass deeper values and intentions on behalf of their users. Buzzwords are imprecise, trendy – and often-frustrating – words that are encountered in daily life. They frame problems, evoke emotional responses, and signal moral values. In this dissertation, I study buzzword use within the field of environmental conservation to better untangle the inherent tension they have long produced: do buzzwords help or hurt collective conservation efforts? Using a mixed methods approach, this dissertation provides descriptive and causal empirical evidence on many of the untested assumptions regarding the behavior, use, and impacts of buzzwords on conservation decision making. First, through a series of expert interviews with conservation professionals, I develop an empirically informed definition and understanding of buzzwords that builds upon the scholarly literature. It identifies eight defining characteristics, elaborates on the nuances of their use, life cycle, and context dependence, and sets forth a series of testable hypotheses on the relationship between buzzwords, trust, and perceptions. Second, I take this empirically informed understanding and employ a large-scale text analysis to interrogate the mainstream conservation discourse. I produce a list of buzzwords used across institutions (e.g., academia, NGOs) in the past five years and link them to predominant conservation frames, comparing the ways in which different institutions relate to and discuss conservation concepts. This analysis validates many long-held paradigms and ubiquitous buzzwords found in conservation such as sustainability and biodiversity, while identifying a more recently emerging framing of inclusive conservation. Third, I experimentally test a set of hypotheses on the effects that buzzwords have on decision making, as moderated through trust. This study finds evidence of a greenwashing effect, whereby buzzwords may produce marginal benefits to less trustworthy organizations through increases in credibility and group identity alignment, but do not outweigh the benefits of being trustworthy in the first place. In the face of many current global challenges requiring cooperation and collective action – such as climate change and environmental degradation – it is imperative to better understand the ways in which communication and framing (including buzzwords) influence decision making.
Date Created
2024
Agent

LYFE: Learning Your Formed Experiences

Description

In this thesis, I explored the interconnected ways in which human experience can shape and be shaped by environments of the future, such as interactive environments and spaces, embedded with sensors, enlivened by advanced algorithms for sensor data processing. I

In this thesis, I explored the interconnected ways in which human experience can shape and be shaped by environments of the future, such as interactive environments and spaces, embedded with sensors, enlivened by advanced algorithms for sensor data processing. I have developed an abstract representational experience into the vast and continual journey through life that shapes how we can use sensory immersion. The experimental work was housed in the iStage: an advanced black box space in the School of Arts, Media, and Engineering, which consists of video cameras, motion capture systems, spatial audio systems, and controllable lighting and projector systems. The malleable and interactive space of the iStage transformed into a reflective tool in which to gain insight into the overall shared, but very individual, emotional odyssey. Additionally, I surveyed participants after engaging in the experience to better understand their perceptions and interpretations of the experience. With the responses of participants' experiences and collective reflection upon the project I can begin to think about future iterations and how they might contain applications in health and/or wellness.

Date Created
2022-05
Agent