During a joint ASU-Prescott College visit to the Maasai Mara in Kenya in June-July 2018, it became obvious that many Maasai women produce beadwork sold locally to help support their families. The difficulties they face include inconsistent sales due to lack of customers, lulls in tourism, and unfair competition. During this visit, the idea of selling the crafts online via Etsy was suggested. It received overwhelming support from the community through MERC, the The Maasai Education, Research and Conservation Institute.