Advancing sustainable food systems requires holistic understanding and solutions-oriented approaches that transcend disciplines, so expertise in a variety of subjects is necessary. Proposed solutions are usually technically or socially oriented, but disagreement over the best approach to the future of food dominates the dialogue. Technological optimists argue that scientific advances are necessary to feed the world, but environmental purists believe that reductions in consumption and waste are sufficient and less risky. Life cycle assessment (LCA) helps resolve debates through quantitative analysis of environmental impacts from products which serve the same function. LCA used to compare dietary choices reveals that simple plant-based diets are better for the environment than diets that include animal products. However, analysis of soy protein isolate (SPI) demonstrates that certain plant-based proteins may be less preferable for the environment than some unprocessed meats in several categories due to additional impacts that come from industrial processing. LCAs' focus on production risks ignoring consumers, but the food system exists to serve consumers, who can be major drivers of change. Therefore, the path to a sustainable food system requires addressing consumption issues as well. Existing methods for advancing sustainable food systems that equate more information with better behavior or performance are insufficient to create change. Addressing food system issues requires sufficient tacit knowledge to understand how arguments are framed, what the supporting content is, the findings of primary sources, and complex and controversial dialogue surrounding innovations and interventions for food system sustainability. This level of expertise is called interactional competence and it is necessary to drive and maintain holistic progress towards sustainability. Development strategies for interactional competence are informed by studying the motivations and strategies utilized by vegans. A new methodology helps advance understanding of expertise development by assessing levels of expertise and reveals insights into how vegans maintain commitment to a principle that influences their daily lives. The study of veganism and expertise reveals that while providing information to debunk fallacies is important, the development of tacit knowledge is fundamental to advance to a stage of competence.