In the three phases of the engineering design process (conceptual design, embodiment design and detailed design), traditional reliability information is scarce. However, there are different sources of information that provide reliability inputs while designing a new product. This research considered these sources to be further analyzed: reliability information from similar existing products denominated as parents, elicited experts' opinions, initial testing and the customer voice for creating design requirements. These sources were integrated with three novels approaches to produce reliability insights in the engineering design process, all under the Design for Reliability (DFR) philosophy. Firstly, an enhanced parenting process to assess reliability was presented. Using reliability information from parents it was possible to create a failure structure (parent matrix) to be compared against the new product. Then, expert opinions were elicited to provide the effects of the new design changes (parent factor). Combining those two elements resulted in a reliability assessment in early design process. Extending this approach into the conceptual design phase, a methodology was created to obtain a graphical reliability insight of a new product's concept. The approach can be summarized by three sequential steps: functional analysis, cognitive maps and Bayesian networks. These tools integrated the available information, created a graphical representation of the concept and provided quantitative reliability assessments. Lastly, to optimize resources when product testing is viable (e.g., detailed design) a type of accelerated life testing was recommended: the accelerated degradation tests. The potential for robust design engineering for this type of test was exploited. Then, robust design was achieved by setting the design factors at some levels such that the impact of stress factor variation on the degradation rate can be minimized. Finally, to validate the proposed approaches and methods, different case studies were presented.