Tall buildings are spreading across the globe at an ever-increasing rate (www.ctbuh.org). The global number of buildings 200m or more in height has risen from 286 to 602 in the last decade alone. The increasing complexity of building architecture poses unique challenges in the structural design of modern tall buildings. Hence, innovative structural systems need to be evaluated to create an economical design that satisfies multiple design criteria. Design using traditional trial-and-error approach can be extremely time-consuming and the resultant design uneconomical. Thus, there is a need for an efficient numerical optimization tool that can explore and generate several design alternatives in the preliminary design phase which can lead to a more desirable final design. In this study, we present the details of a tool that can be very useful in preliminary design optimization - finite element modeling, design optimization, translating design code requirements into components of the FE and design optimization models, and pre-and post-processing to verify the veracity of the model. Emphasis is placed on development and deployment of various FE models (static, modal and dynamic analyses; linear, beam and plate/shell finite elements), design optimization problem formulation (sizing, shape, topology and material selection optimization) and numerical optimization tools (gradient-based and evolutionary optimization methods) [Rajan, 2001]. The design optimization results of full scale three dimensional buildings subject to multiple design criteria including stress, serviceability and dynamic response are discussed.