An Empirical Study on the Impact of Digital Transformation on the Performance of Small and Medium sized Enterprises -- Take Equipment Rental Enterprises as Example

China's infrastructure investment is ushering in a new round of growth. The equipment leasing industry maintains high growth rate. H Company has accumulated close to 200,000 service projects, of which personal contracts account for about 71%, and has initially established a brand effect among small and medium-sized customers. We fully leverage the efficiency advantages of private enterprises in digital construction, iterates the system based on needs, data analysis results, feedback, and uses the high-altitude operation platform as the entry point to achieve comprehensive online operation, such as online procurement process, full equipment lifecycle management, full business process management, financial management, and realizes standardization of the entire business process. In this context, it is particularly important to conduct theoretical sublimation based on practical experience and study the impact of digital transformation on the equipment leasing industry.It has found that: 1) Obstacle factors have a significant impact on the digital investment of enterprises; 2) Obstacle factors have a significant impact on the digital achievements of enterprises; 3) Enterprises generally realize that increasing digital investment can significantly enhance their digitalization; 4) The digital investment of enterprises has a significant impact on their leading business indicators, which indicates that different enterprises have relatively high plans; 5) The relationship between digital investment and business revenue growth is positively correlated, indicating that the higher the investment in digital transformation, the higher the growth rate of revenue. However, this correlation is not significant; 6) The digital investment of enterprises significantly promotes the improvement of operational efficiency. In the equipment leasing industry, practitioners generally recognize that increasing digital investment can promote the improvement of operational efficiency; 7) The more achievements of digital transformation in enterprises, the more significant the efficiency improvement, and this correlation is very obvious. When a company can truly produce good digital results, the promotion of operational efficiency is very obvious, which motivates business managers to work hard to produce excellent digital results in the current difficult situation.