Description
We completed our thesis as a part of Founders Lab.
Bottled Borders is an innovative gift giving service offering a SouthWest style mixology box. Our unique approach focuses on the SouthWest region of the US including Arizona, Nevada, Utah, New Mexico, and Colorado.
Our model allows customers to explore the flavors of the Southwest, featuring signature alcoholic beverage recipes from the five states, as well as garnishes and a bar tool kit. Each box also contains fun facts about each region, cocktail recipes, serving suggestions, bar tips, and exclusive video instructions.
Targeting aspiring connoisseurs of culture and alcohol, Bottled Borders aims to democratize the exploration of cultures through beverages. We seek to bring the joy of travel and cultural discovery to individuals in the comfort of their homes. Our mission is to not only provide premium mixology mix but also to educate and immerse our customers in the history and culture of each region.
Details
Title
- Bottled Borders
Contributors
- Cho, Brianna (Author)
- Utzinger, Clara (Co-author)
- Olson, Leilani (Co-author)
- Naik, Sanika (Co-author)
- Byrne, Jared (Thesis director)
- Thomasson, Anna (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Finance (Contributor)
- Watts College of Public Service & Community Solut (Contributor)
- Dean, W.P. Carey School of Business (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2024-05
Subjects
Resource Type
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