Selfies and Soul-Searching: Effects of Self-Objectification on the Relationship Between Social Media Use and Life Meaning

With its ever-increasing prevalence throughout the world, social media use has become a primary means of communication and connection with others. Much research has been dedicated to the topic of social media use, suggesting both positive and negative outcomes for those who are online more frequently. While uploading content and interacting with posts that others have created is associated with social comparison and identity formation, there is little research to date that examines the relationship between social media use and an individual’s meaning in life. One of the greater benefits of social media use is the ease with which people can curate their own personal identities, and this has led to an increase in users—particularly young adults—posting sexualized images of themselves for social gain. Untested in prior research is the relationship between self-objectification via social media and life meaning. For my thesis, I proposed a moderation model in which participants who reported higher levels of self-objectified beliefs and online habits would also report lower levels of meaning in life. Furthermore, I hypothesized that there would be unique differences between genders and sexual orientations that would also serve as moderators, such that heterosexual women and LGBQ men would demonstrate the lowest levels of life meaning when reporting high levels of self-objectification. Results from analyses found that while there was no significant relationship between active social media use and meaning in life, there was a significant three-way interaction between objectified social media use, gender and sexual orientation, and meaning. Findings from this study provide support for previous research that has found LGBQ men and heterosexual women face the most adverse effects from self-objectification. These results suggest that self-objectified social media use can negatively impact life meaning for certain populations.