Company X once dominated the server chip market, but its share has begun to diminish due to numerous competitors, product delays, and smaller profit margins. This market will only keep growing as advancement and demand for server technologies continues to expand, therefore, regaining market share is of utmost importance for Company X. This project analyzes how Company X can look into regaining server market share through a diversion of funds into emerging markets. The paper highlights the importance of being an early entrant into a relatively untapped, promising regional market by addressing the economics, potential consumers, and competition. Analysis of these factors shows the potential net present value (NPV) that can be achieved by increasing investments in India.
Details
- Addressing Company X’s Diminishing Leadership in the Global Server Chip Market
- Kam, Manton (Author)
- Nguyen, Andre (Co-author)
- Johnson, Tyler (Co-author)
- Amundson, Tegan (Co-author)
- Simonson, Mark (Thesis director)
- Hertzel, Michael (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Finance (Contributor)
- Department of Information Systems (Contributor)
- Economics Program in CLAS (Contributor)