Building Cultural Capital with Natural Language Processing Chatbot

This research investigates the attitude of students towards chatbots and their potential usage in finding career resources. Survey data from two sources were analyzed using descriptive statistics and correlation analysis. The first survey found that students had a neutral attitude towards chatbots, but chatbot understanding was a key factor in increasing their usage. The survey data suggested that chatbots could provide quick and convenient access to information and personalized recommendations, but their effectiveness for career resource searches may be limited. The second survey found that students who were more satisfied with the quality of resources from the career office were more likely to use chatbots. However, students who felt more prepared to explore their career options were less likely to use chatbots. These results suggest that the W. P. Carey Career Office could benefit from offering more and better resources to prepare students for exploring their career options and could explore the use of chatbots to enhance the quality of their resources and increase student satisfaction. Further research is needed to confirm these suggestions and explore other possible factors that may affect the use of chatbots and the satisfaction with career office resources.