Honored Brow & Lash

Honored Brow is a local, non-profit, start-up business that specializes in brow lamination and lash lifts with tinting services. The business is founded and operated by four students enrolled in Arizona State University, Barrett, The Honors College. Honored Brow’s mission, through the thesis project, is to connect and provide brow and lash services to enhance natural beauty and empower women. To positively impact the community, Honored Brow is partnering with Dress for Success Phoenix, a nonprofit organization that empowers women to achieve economic independence by providing a network of support, professional attire, and the development tools needed to help them thrive in work and in life. All proceeds raised will be donated to Dress for Success Phoenix to help them in their endeavors. Honored Brow’s target market is Arizona State University sorority members within the Greek Leadership Village, but services will be available to anyone who seeks lamination or lift services. The company exhibits a competitive advantage because the products and services extended are highly rated and certified while still being offered at an affordable price for their target market. The focus is not on making the most revenue per service, but rather on creating relationships and retaining clientele by helping make women feel good about themselves. Honored Brow’s marketing channels include an Instagram page that will feature completed services and testimonials, the Honored Brow website to schedule a service, presentations at sorority chapters, and tabling at the Greek Leadership Village to promote the business. Vista Del Sol will be used to perform the services. The thesis team has a diversified skill set and is well-positioned to succeed in the business endeavor. Two team members certified in brow lamination, lash lift, and tinting will perform the service. One team member will keep track of finances, while the other team member will oversee the website development and scheduling. The team sees great potential in the project as one of the team members has previously run an eyelash company and all proceeds will go toward a great cause.