Powering Forward with Data Intelligence: The Case at Capsule Inc.

As the need for data intelligence becomes more pervasive, companies are facing a shortage of professionals with sufficient analytical skills. It is more important than ever for students in traditional business management programs to understand relevant issues in data analytics. The paper, a teaching case, is split into two parts: the business case and the teaching note. The case addresses the challenges of an electric battery company, Capsule Inc., in adopting new analytics technology. The teaching note provides relevant management concepts and technology adoption framework to analyze the case in a class setting. The case can be used to introduce students to the challenges of implementing automation software in an office, as it focuses on key issues such as process improvement, technology adoption, and cost-reduction.