Consumers’ Food Waste in the City of Phoenix: Drivers, Solution Strategies and Barriers

Food waste is one of the most significant food system inefficiencies with environmental, financial, and social consequences. This waste, which occurs more at the consumer stage in high income countries, is often attributed to consumers’ behavior. While behavior is a contributing factor, the role of other contextual factors in influencing this behavior has not been systematically analyzed. Understanding contextual drivers of consumer food waste behavior is important, as behavior sits in a matrix of technology, infrastructures, institutions and social structure. Hence designing effective interventions will require a systems perceptive of the problem. In paper 1, I used Socio-ecological framing to understand how personal, interpersonal, socio-cultural, built, and institutional environments contribute to food waste at the consumer stage. In paper 2, I explored the perception of stakeholders in Phoenix on the effectiveness and feasibility of possible interventions that could be used to tackle consumer food waste. In paper 3, I examined the impact of knowledge and awareness of the environmental consequence of food waste in terms of embedded water and energy on the cognitive factors responsible for consumer food waste behavior. Across these three papers, I have identified three findings. First, the most influential factor responsible for consumer food waste is meal planning, as many decisions about food management depend on it. However, there are many contextual factors that discourage meal planning. Other factors identified include the wide gap between food producers and consumers, the low price of food, and marketing strategies used by retailers to encourage food purchases. Systems level interventions will be required to address these drivers that provide an enabling environment for behavioral change. Second stakeholders in the city overwhelmingly support and agree that education will be the most effective and feasible intervention to address consumer food waste, 3) there is need to carefully craft education materials to inform consumers about other resources, such as water and energy, embedded in food waste to stimulate a personal norm that motivates change in behavior. In this study, I emphasize the need to understand the root causes of consumer food waste and exploration of systems level interventions, in combination with education and information interventions that are being commonly used.