Shifting Sands: A Qualitative Case Study of Changing Dynamics in the Saudi Media Landscape

This study addressed the Saudi media landscape based on a qualitative approach focusing on journalists, social media influencers, and media-sector professionals. Through in-depth interviews and textual analysis of tweets, the study presented various essential components, influences, and factors in the Saudi media by applying theories of gatekeeping and media routines. The researcher proposed two models that can be applied to the Saudi media: Reese and Shoemaker’s (1996, 2014) hierarchy of influences model of influences on the media and Entman's (2003) cascading activation model of influences on the media. The results showed that the Saudi media landscape suffers from a lack of vision, overlapping laws, and the siphoning of journalistic competencies, which has provided an opportunity for social media influencers to gain public influence, threatening the future of journalistic practices in Saudi Arabia. The study also sought to dive further into the nature of the practices of social media influencers and identify the significant factors and players in the Saudi media landscape.