A New Kind of Community Belonging and Community Formation Through Community Radio in South Phoenix

“Community” is a concept invoked by scholars, activists, organizers, and institutions with little reflection or understanding about how community forms. Communication scholarship, specifically rhetorical scholarship, ties community to citizenship and discourses about policy. This study develops an alternative understanding of community formation by examining KDIF, a low-power FM community radio station in South Phoenix. KDIF operates in geographic and cultural spaces that face histories and narratives of marginalization and neglect, and currently face issues of gentrification and exploitation. The station provides a platform for local artists, DJs, and residents to spread their messages and cultivate a sense of belonging between groups and people that have struggled to form common bonds or coalitions. Using the methodology of participatory critical rhetoric and informed by literatures of sonic rhetoric, sound studies, social movements, and rhetorical studies, this study examines how KDIF creates belonging through sound and sonics, how an understanding of community as “organic” limits and affords cultural expression, and how KDIF uses epideictic rather than deliberative discourses that provide an alternative to belonging as citizenship. The analysis of KDIF’s work builds an argument that KDIF forms community by connecting South Phoenix residents to narratives and affects of belonging while resisting dominant affects and narratives of “not belonging” that surround South Phoenix. In this context, “community” articulates and narrates the affective experiences that come with a loss and recovery of belonging, and the invocation of community allow for marginalized groups to declare a sense of worth by circulating affects and experiences of belonging.