A bridge over troubled waters: power, exploitation, and gender in international online matchmaking

This study examines the representation of Asian online brides by studying the images and profiles that are advertised on Asianonlinebrides.com. To do so, I combined the history and growth of the Human Trafficking industry, the idea of the Asian “exotic OTHER,” the power and structured/constrained agency, and social construction of gender theories. In particular, I utilized a mixed methods approach for data collection. The content and visual analysis in this study provided the two sides of the analytic coin: the written and the visual. I am particularly interested in the narrative comments offered by the prospective brides, e.g., what they state to be their preferences in their dream man/husband, and the personality traits, and characteristics that they write about themselves. The following were examined: the gender displays, picture frames, feminine touch, and the ritualization of subordination. For example, body language, clothing, skin, hair color, and texture, bone structure, posture, etc. I argue that this data alerts us to the whole host of ideas, assumptions, social, cultural, and gender constructions. The power relations that exceeds the text and inform us of these online brides. The findings have indicated that these women are vulnerable and caught within oppressive social structures. They have nevertheless utilized those structures to their advantage. By doing so, the brides have acted as assertive agents in that they have looked out for the interests of both themselves and their families. Moreover, a significant body of data was provided first hand through the written and visual narratives of the online brides. These brides have offered valuable insight into the field of Asian online brides. Their stories have presented a unique perspective to the online brides’ process that can only be captured through the narratives provided in this research.