State on the celluloid: identity and the film Industry in Arizona

This thesis explores the role of film industry boosterism in Arizona from 1911 to 2014; it argues that boosters consistently employed film as a promotional tool toward building state identity for Arizona. These boosters harnessed a variety of strategies catered specifically to a combination of personal interests and historical circumstances. Consequently, their efforts produced a variety of identities for Arizona that changed over time as new generations of boosters addressed different concerns. These state identities that boosters wanted to build relied heavily on the power of perception, often attempting to overcome or reinforce stereotypical imagery and iconography associated with Arizona. Over time, boosters used the film industry to project Arizona as: a modern and progressive state that had outgrown its frontier past; an ideal setting to make films that relived the mythical Wild West; a film-friendly place of business ideally suited for Hollywood production; and a cultural haven for filmic sophistication. Textual analysis of primary sources comprises the methodology of this thesis. Primary sources include historical newspapers, such as the Arizona Republican, and archival records of Arizona's past governors, including Governors Jack R. Williams and Raul H. Castro. These sources constitute valuable documentation created by boosters in the course of their day-to-day activities promoting Arizona, providing a window into their aspirations, worldviews and strategies. Personal interviews with active and retired members of Arizona's film boosting community are also included as primary source material, intended to capture firsthand accounts of filmic activity in the state. Using these sources as its foundation, this thesis fills a gap in the historiography by analyzing the relationship between the film industry and Arizona's state identity. While a handful of scholarly works have discussed Arizona's film history to a minor extent, they tend to take a pure narrative approach, or offer a "behind-the-scenes" look that focuses on the production aspects of films shot in Arizona. No other work focuses explicitly on boosterism or explores the statewide meaning of Arizona's film history over such a comprehensive period of time. Thus, this thesis offers a previously neglected history of both film and Arizona.