Architectural street credibility: reframing contemporary architecture to sidewalk level with images from Google street view

The purpose of this research was to assess the condition of the human/building interface at sidewalk level by reframing our view of contemporary architecture using Google Street View images. In particular, the goal was to find a means by which aesthetic engagement in the urban cultural ecology could be measured. Photo-elicitation, semantic differential, and visual assessment methods were adapted and combined to develop a photo-semantic assessment survey instrument for this study aimed at evaluating respondent preference for building images. Architectural adjective usage amongst 14 graduate students was surveyed, and the resulting 175-word list was synthesized down to seven positive and seven negative adjectives. Eleven representative buildings were selected from the Phaidon Atlas of 21st Century World Architecture, and photographic Street Views were created. The photo-semantic assessment survey instrument was administered to 62 graduate students given their demographic is reasonably similar to the urban walker stakeholder in the outcome. Respondent preference for the building images was then ranked ordered and correlations were run against various image factors including facade complexity, transparency, and streetscape quality. Moderate to strong correlations between preference and several image factors were observed indicating that certain building design factors, particularly facade complexity, may play a predictable role. Several avenues for future research are suggested including the comparison of lab versus on-site respondents; the comparison of user types including targeted, passerby and tourist; the effect of skyline on user preference for Street Views; and the effect of participation in the building making process on short and long term respondent preference.