Competitive positioning of ports based on total landed costs of supply chains

Nowadays ports play a critic role in the supply chains of contemporary companies and global commerce. Since the ports' operational effectiveness is critical on the development of competitive supply chains, their contribution to regional economies is essential. With the globalization of markets, the traffic of containers flowing through the different ports has increased significantly in the last decades. In order to attract additional container traffic and improve their comparative advantages over the competition, ports serving same hinterlands explore ways to improve their operations to become more attractive to shippers. This research explores the hypothesis that lowering the variability of the service time observed in the handling of containers, a port reduces the total logistics costs of their customers, increase its competiveness and that of their customers. This thesis proposes a methodology that allows the quantification of the variability existing in the services of a port derived from factors like inefficient internal operations, vessel congestion or external disruptions scenarios. It focuses on assessing the impact of this variability on the user's logistic costs. The methodology also allows a port to define competitive strategies that take into account its variability and that of competing ports. These competitive strategies are also translated into specific parameters that can be used to design and adjust internal operations. The methodology includes (1) a definition of a proper economic model to measure the logistic impact of port's variability, (2) a network analysis approach to the defined problem and (3) a systematic procedure to determine competitive service time parameters for a port. After the methodology is developed, a case study is presented where it is applied to the Port of Guaymas. This is done by finding service time parameters for this port that yield lower logistic costs than the observed in other competing ports.