Integrative Approaches to Dispersing Science: A Case Study of March Mammal Madness

Public engagement is increasingly viewed as an important pillar of scientific scholarship. For early career and established scholars, however, navigating the mosaic landscape of public education and science communication, noted for rapid “ecological” succession, can be daunting. Moreover, academics are characterized by diverse skills, motivations, values, positionalities, and temperaments that may differentially incline individuals to particular public translation activities.